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Blog - Month: July 2019

Month: July 2019

How Can a Content Style Guide Boost Leads?

How Can a Content Style Guide Boost Leads

Posted By Virteom
July 24, 2019 Category: Content

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results. What is a Content Style Guide? If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the… Voice: Rhythm and language of your brand’s personality. Tone: Adaptation of your voice to different platforms. Style: What your content looks like i.e. formatting, grammar, etc. It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers, and all other content creators. The foundation of quality content starts with a well-researched content style guide. How Does a Content Style Guide Help? Your brand consists of visuals and content — both equally important in spreading your message. A content style guide helps them work in harmony. The information laid out in a content style guide boosts your copy by giving your publications… A consistent voice across platforms and channels. Consistent spelling and grammar conventions. Focused content moving in a clear direction. A content style guide designed with your target audience in mind (as all good style guides are) keeps content focused on them. When using a copywr

Think Email Can't Boost Your Business? Think Again!

Think Email Cant Boost Your Business  Think Again!

Posted By Virteom
July 10, 2019 Category: Tips, Boosters

You may think of email marketing as a thing of the past with all of the other technologies we have now, but you would be wrong! Email is still one of the most cost-effective marketing strategies out there, and the reason that it has stood the test of time is because it works.  However, the reason that many busy business owners do not do email marketing is because they are too busy. That is where we come in! Emails Are the Easiest Way to Keep Your Customers Coming Back Virteom offers an effective, affordable, and convent way for you to boost your business with minimal effort and time on your side. With our Email Blast Booster, we send out emails to your client list and promote your new blog, any major announcements, or anything you want.  The important thing is staying in front of your customers. If they see you showing up in their email, they'll be thinking of you more often, which drives them to your business! The Email Blast Booster Offers Measurable Data! Another great thing about our Email Blast Booster is that we can measure the statistics. How many people read your emails, how many times they read it, if they went to your website because of the email, and a whole bunch of other extremely valuable measurable data that help you learn more about your customer and adapt to their needs and wants! Virteom's All-In-One Marketing Booster! Now the best part about our Email Blast Booster is that it is included in our

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