How Can a Content Style Guide Boost Leads?

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results.

What is a Content Style Guide?

If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the…

  • Voice: Rhythm and language of your brand’s personality.
  • Tone: Adaptation of your voice to different platforms.
  • Style: What your content looks like i.e. formatting, grammar, etc.

It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers and all other content creators.

The foundation of quality content starts with a well-researched content style guide.

A Brand Voice / Content Style Guide | VirteomHow Does a Content Style Guide Help?

Your brand consists of visuals and content — both equally important in spreading your message. A content style guide helps them work in harmony. The information laid out in a content style guide boosts your copy by giving your publications…

  • A consistent voice across platforms and channels.
  • Consistent spelling and grammar conventions.
  • Focused content moving in a clear direction.

A content style guide designed with your target audience in mind (as all good style guides are) keeps content focused on them. When using a copywriter or external marketing firm that is unfamiliar with your brand or asking several staff members to curate copy, this guide gives direction to create better blogs and other copy.

These details matter in content creation and to your bottom line. (Don’t be tempted to think otherwise.)

What Does a Content Style Guide Get You?

You get more than better blogs with a content style guide — you get a more powerful message. When a copywriter, external marketing firm, or various employees (or new employees) contribute to your content, a style guide helps them sound like your brand — one voice.

It also ensures your content team is working toward your marketing goals. A well-researched guide combined with your marketing goals allows you to set an editorial calendar which moves prospects through the sales funnel from leads to loyal customers.

Three quarters of respondents to a DemandGen survey said content influences their purchasing decisions. And, a majority of consumers expect consistency across customer experiences on the web, social media, mobile or in person. You need a content style guide to create this level of content.


Need help focusing your content with a style guide? Or do you just need help finding your brands vision, voice and target audience?  Contact Virteom today. We offer the intel and tools to boost your copy.

Loading Form...
Posted by Virteom in Content

Most Recent

Dan Bishop of Bishop Construction Shares His Sonic Marketing Boost Success Story

By Virteom
April 18, 2019 Category: Sonic Marketing, Testimonial

The Sonic Marketing Boost is one of our newest and most effective boosters that we offer here at Virteom. The way this service works is you, or someone from your company comes into our recording studio for only one hour to record six short videos which are then used to produce six individual blogs. We then post the blog along with the video to your website and all of your social media platforms. This is an efficient and cost-effective way to drive customers to your website rather than your competitors. Moreover, it makes you more personable and allows your prospective customers to feel like they know you before you even meet! Dont Just Take Our Word for It Dan Bishop of Bishop Construction has been a long-time client with Virteom. We built his website, created his content, and weve been managing his Sonic Marketing Boosts for a few years now. According to Bishop, our Sonic Marketing Boost was exactly what his business needed. Though he does admit he was a bit apprehensive at first,

How Discovery With Virteom Helps You Define Your Business

By Virteom
April 11, 2019 Category: Discovery, Marketing

Building a website can seem like the most stressful element of your business. However, it does not have to be! Virteom is a technology and marketing firm that specializes in developing websites and applications for all types of companies. Working with Virteom makes developing your site a piece of cake. We have a variety of different boosts and packages to really customize your experience, but we always start with a client discovery. What is Discovery? Our Discovery consists of an executive pre-brief, leadership cross analysis, persona development, and site map creation. These steps help us streamline your experience at Virteom and allows us to develop the product you want! Executive Pre-Brief The executive pre-brief is the first step of our process where we take all of the leaders in your company, and we individually have them fill out their answers to our discovery questionnaire. Leadership Cross-Analysis Once everyone has their responses in, we then do a cross-analysis of on each

Big Tips for Ranking Number 1 with Search Engines

By Virteom
February 22, 2019 Category: Hybrid Blogs, SEO

Ranking number 1? Is there such a thing as ranking number 1 on search engines anymore? In the good old days search engines had no way to identify you as an individual so we all saw the same results when we searched for things. Nowadays there is no such thing as ranking number 1. Search engine results are now profiled by the individual. Around when search engines started offering free services like email and smartphone operating systems, they started tracking what you searched for on the internet. This allowed the search engines to start to identify you as an individual. Thats when ranking number 1 on search engines died. For example, if I search for the word candy on the internet my results may show chocolate bars, while yours may show sweet sugar-based candy. Now my example may be extreme, but I hope its driving the point home that search engine users are profiled and what shows up as number 1 in your search results may not be the same for everyone. how do I rank number 1? You might