How Can a Content Style Guide Boost Leads?

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results.

What is a Content Style Guide?

If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the…

  • Voice: Rhythm and language of your brand’s personality.
  • Tone: Adaptation of your voice to different platforms.
  • Style: What your content looks like i.e. formatting, grammar, etc.

It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers and all other content creators.

The foundation of quality content starts with a well-researched content style guide.

A Brand Voice / Content Style Guide | VirteomHow Does a Content Style Guide Help?

Your brand consists of visuals and content — both equally important in spreading your message. A content style guide helps them work in harmony. The information laid out in a content style guide boosts your copy by giving your publications…

  • A consistent voice across platforms and channels.
  • Consistent spelling and grammar conventions.
  • Focused content moving in a clear direction.

A content style guide designed with your target audience in mind (as all good style guides are) keeps content focused on them. When using a copywriter or external marketing firm that is unfamiliar with your brand or asking several staff members to curate copy, this guide gives direction to create better blogs and other copy.

These details matter in content creation and to your bottom line. (Don’t be tempted to think otherwise.)

What Does a Content Style Guide Get You?

You get more than better blogs with a content style guide — you get a more powerful message. When a copywriter, external marketing firm, or various employees (or new employees) contribute to your content, a style guide helps them sound like your brand — one voice.

It also ensures your content team is working toward your marketing goals. A well-researched guide combined with your marketing goals allows you to set an editorial calendar which moves prospects through the sales funnel from leads to loyal customers.

Three quarters of respondents to a DemandGen survey said content influences their purchasing decisions. And, a majority of consumers expect consistency across customer experiences on the web, social media, mobile or in person. You need a content style guide to create this level of content.


Need help focusing your content with a style guide? Or do you just need help finding your brands vision, voice and target audience?  Contact Virteom today. We offer the intel and tools to boost your copy.

Loading Form...
Posted by Virteom in Content

Most Recent

Content Creation Services in Cleveland, Ohio

By Virteom
June 05, 2019 Category: Content

Creating content for your business by yourself can be daunting. You are the expert in what you do, but that doesnt mean you have the time to perfectly craft copy for your website or your digital marketing. Well guess what, you dont have to! More often than not, the factor that keeps a website from launching is the absence of content. If you are providing it to us, getting your site launch might take two to three extra months just because you simply dont have the time to commit to writing. The Content Booster with Virteom With the content booster from Virteom, you dont have to spend hours upon grueling hours spinning your wheels about what to write, how to write it, and even better you dont have to worry about whether or not what you have written is grammatically correct. What You Do Instead, all you have to do is make a one-hour commitment to meet with us here at Virteom, online, or anywhere really! During this meeting, we ask you core questions about your business, and you relay

Free Website and Digital Marketing Consultation in Avon, Ohio

By Virteom
May 22, 2019 Category: Free Consultation, Digital Marketing, Web Development

Web design can be a scary thing for many business owners, especially if you dont know muchabout computers, the internet, computer science, any of that! Digital marketing can be a scary thing too. We all have our strong suits and web development, design, and digital marketing are our strong suits at Virteom! We understand that it can be stressful and time-consuming to try to figure out your website by yourself. And, we know working with some marketing companies can be a bust, but Virteom gets the results you want! That is why we are offering a free consultation to our prospective clients! Three Major Concerns of Working with Web Developers: Case of the missing Web Developer? It is not unheard of for many web developers to go MIA. Either they take too long to get back to you, or they dont ever get back to you. At Virteom, we keep regular business hours and have a customer support desk that is monitored by our entire tech staff. We work when you do so making changes to your website

The All-In-One Marketing Booster

By Virteom
May 08, 2019 Category: Marketing, Digital Marketing, All In One

Are you a business owner struggling with marketing for your company? Cant find the time or dont know how to create your own content for your website? We understand that one of the biggest issues business owners face is with content creation, and that is why we developed the All-In-One Marketing Booster at Virteom! What is the All-In-One Marketing Booster? This marketing plan allows us to create content for you and boosting your marketing to help you obtain new leads and strengthen your current customer base all-in-one! Video Creation Statistics show that e-mails are more likely to be opened if they have a video embedded in them; 200-300% more likely in fact! Additionally, you have an 80% higher chance of conversions on landing pages.These statistics show that video is an effective form of communication from a business to its customers. It is much more consumer friendly and more engaging! Video creation is the first step of our All-In-One marketing plan. All you have to do is schedule

Categories
Marketing (18)
Website Launches (10)
SEO (8)
Marketing101 (7)
Online Marketing (6)
Content (5)
Digital Marketing (4)
Virteom (4)
(4)
General (4)
Blogging (4)
Social Media (3)
Launches (3)
Web Development (3)
Online Advertising (3)
Content Marketing (3)
Content Creation (3)
Websites (2)
Advertising (2)
Social Media Marketing (2)
Lead Generation (2)
Landing Pages (2)
Google Ads (2)
Discovery (2)
Think Tank (2)
Website (2)
SaaS (1)
Web Performance (1)
Social Media Ads (1)
Google AdWords (1)
Marketing Automation (1)
Tips And Tricks (1)
AdWords (1)
ECommerce (1)
Paid Ads (1)
PPC (1)
Video Marketing (1)
WebsiteTrends (1)
Maintenance (1)
Website Maintenance (1)
BuyerPersonas (1)
Blog (1)
Hybrid Blogging (1)
Branding (1)
Year In Review (1)
HybridBlogs (1)
Sonic Marketing (1)
Testimonial (1)
All In One (1)
Images (1)
Facebook (1)
Services (1)
Google Adwords (1)
PCI Compliant (1)
Email Campaigns (1)
Trade Shows (1)
Social Networking (1)
Before And After (1)
Ownership (1)
Upgrades (1)
Smart Sites (1)
Link Building (1)
Website Development (1)
Virteom Web Development (1)
Lead Generation Landing Pages (1)
Account Managers (1)
Twitter Polls (1)
Twitter Ads (1)
Search Engine Optimization (1)
Bing Ads (1)
Yahoo Ads (1)
Linkedin (1)
Twitter (1)
Online Presence (1)
SSL (1)
HTTPS (1)
Web Trends (1)
Conversion (1)
Free Consultation (1)
+ Show More