Why do I need Buyer Personas?

Buyer Personas | VirteomWhen you're building a business, it's imperative that you know who your target audience is. In order to develop your marketing campaign and even design your website, you need to understand the people that would have interest in your product or service. This will help you better market to and interact with them.

A great way to figure out this information is through identifying buyer personas. Each buyer has a persona which is based on specifics needs, emotions and demographics. These buyer types will have a personality that can direct your online market strategy to help facilitate the production of leads and conversions through your website.

Why take the time to identify your company's buyer personas? Because it helps identify the objectives, problems, and questions your potential customers may have when visiting your website. Thus, providing a clear and direct path for them to take when visiting your site. It also helps you map out what their steps of engagement may look like.

How will my business benefit from Persona Development?

Buyer Personas Help You Come Up With a Marketing Plan

When you know who your buyers are, you can come up with a marketing campaign that will get results. You will be able to effectively build marketing strategies, email marketing campaigns and nurturing campaigns since you know exactly who you're talking to. According to the Nielsen Norman Group, most website visitors only stick around for less than 59 seconds. If you're unable to capture their attention within that time span, you've lost them. 

Through persona development you're able to determine exactly what your customers are looking for and put that on your webpage, in your email campaign or in your marketing pitch. Targeting messages tend to leverage more conversions, and keep users from abadoning your site in that 59 seconds.

Persona Development Helps You Write Your Website Content

Personas will help you build your content. This is both the content for your website as well as your blog, email marketing campaigns and social media campaigns. When you know the personas, you can more effectively come up with ideas for content that will be relevant and interesting to your target audience.

They Increase Your Return on Investment 

Marketing campaigns can be both overwhelming as well as expensive. It can be hard to know where to start when marketing your business. Online marketing is really where you can get a high return on your investment. This starts by having multiple landing pages on your website that are directed toward your different buyer personas. By knowing what interests each buyer persona, you can gear landing pages toward them individually.

Personas Help Build your Website Funnels

When you know your defined buyers, you will be able to build your site funnels around them. Buyer personas allow you to create a path that is designed explicitly for them. This pushes those targeted customers to a solid lead conversion through your site. (These are the pages Virteom refers to as the "I am' pages.) 

If persona development is done correctly, then your visitors will will identify with one of the personas when you build your site. When you bring them to a landing page that is made for their persona, they will read content that has been catered to them, with their emotions, problems and a solution spelled out. These pages allow you to control how they navigate through your site, and you're able to provide them with any information they need. 

It can be difficult to define the different buyer persona funnels, but we can help. Contact Virteom today to start your buyer persona development exercise.

Loading Form...
Most Recent

Hybrid Blogging and How it Promotes Your Business

By Virteom
April 24, 2019 Category: Blogging, Marketing

Hybrid Blogging is the focus of our Sonic Marketing Boost here at Virteom! What is a Hybrid Blog? Everyone knows what a blog is. Its basically an article on a specific topic, maybe a picture or two thrown in for reference. But there is nothing really capitating about a traditional blog anymore. These days, we consume most of our information through video, whether its on the tv or the internet. A hybrid blog is a combination of a short video and an article which recaptures the information from that video. Why Hybrid Blogs? Hybrid blogs are a revolutionary way to share information with your customers without the hassle of writing your own content. Not only do you get the ease of sharing what your business is about and what makes it unique, but these hybrid blogs can make your website rank higher on SEO platforms such as Google! In addition, hybrid blogs are overall just more consumer friendly! Content that is accompanied by a video is much more digestible for viewers and more captivating.

Dan Bishop of Bishop Construction Shares His Sonic Marketing Boost Success Story

By Virteom
April 18, 2019 Category: Sonic Marketing, Testimonial

The Sonic Marketing Boost is one of our newest and most effective boosters that we offer here at Virteom. The way this service works is you, or someone from your company comes into our recording studio for only one hour to record six short videos which are then used to produce six individual blogs. We then post the blog along with the video to your website and all of your social media platforms. This is an efficient and cost-effective way to drive customers to your website rather than your competitors. Moreover, it makes you more personable and allows your prospective customers to feel like they know you before you even meet! Dont Just Take Our Word for It Dan Bishop of Bishop Construction has been a long-time client with Virteom. We built his website, created his content, and weve been managing his Sonic Marketing Boosts for a few years now. According to Bishop, our Sonic Marketing Boost was exactly what his business needed. Though he does admit he was a bit apprehensive at first,

How Discovery With Virteom Helps You Define Your Business

By Virteom
April 11, 2019 Category: Discovery, Marketing

Building a website can seem like the most stressful element of your business. However, it does not have to be! Virteom is a technology and marketing firm that specializes in developing websites and applications for all types of companies. Working with Virteom makes developing your site a piece of cake. We have a variety of different boosts and packages to really customize your experience, but we always start with a client discovery. What is Discovery? Our Discovery consists of an executive pre-brief, leadership cross analysis, persona development, and site map creation. These steps help us streamline your experience at Virteom and allows us to develop the product you want! Executive Pre-Brief The executive pre-brief is the first step of our process where we take all of the leaders in your company, and we individually have them fill out their answers to our discovery questionnaire. Leadership Cross-Analysis Once everyone has their responses in, we then do a cross-analysis of on each