Blog - Buyer Personas
Category: Buyer Personas
Why do I need Buyer Personas?
When you're building a business, it's imperative that you know who your target audience is. In order to develop your marketing campaign and even design your website, you need to understand the people that would have interest in your product or service. This will help you better market to and interact with them. A great way to figure out this information is through identifying buyer personas. Each buyer has a persona which is based on specifics needs, emotions and demographics. These buyer types will have a personality that can direct your online market strategy to help facilitate the production of leads and conversions through your website. Why take the time to identify your company's buyer personas? Because it helps identify the objectives, problems, and questions your potential customers may have when visiting your website. Thus, providing a clear and direct path for them to take when visiting your site. It also helps you map out what their steps of engagement may look like. How will my business benefit from Persona Development? Buyer Personas Help You Come Up With a Marketing Plan When you know who your buyers are, you can come up with a marketing campaign that will get results. You will be able to effectively build marketing strategies, email marketing campaigns and nurturing campaigns since you know exactly who you're talking to. According to the Nielsen Norman Group, most website visitors only stick around for less than 59 seconds. If
