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Month: October 2017

What Can your Account Manager Do for You?

By Olivia Justice
October 27, 2017 Category: Maintenance, Tips

If you sign on with Virteom, or are already a maintenance customer - you have an account manager. But, what can your account manager do for you?

Create Landing Pages that Convert

By Virteom
October 24, 2017 Category: Tips, Content, Marketing

Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the

Chatbots are on the rise -- and that's good news for you

By Jacqui Vocaire
October 03, 2017 Category: Tips, Marketing

Over the past few years, a new trend has been gaining steam online: chatbots. Theyre a type of artificial intelligence that can hold conversations with people in a realistic and human-like manner. In 2016, chatbots seemed to explode onto the scene as a new interactive marketing and customer service tool and this year, theyre only growing as new uses and environments start cropping up.. how are chatbots used? Typically, business chatbots have been used in a customer service capacity when you visit a website, a chatbot in the corner will pop up and ask you if you have any questions. This type of user engagement has worked well in the past, especially as it helps users save what can be a significant amount of time waiting for a customer service representative to become available simply to answer a routine question. But now, chatbots are moving into an even more personalized realm conducting routine activities for their users, from paying bills to scheduling meetings to ordering online. For

Month: May 2018

What You May Be Missing With Your SEO Strategy

By Olivia Justice
May 29, 2018 Category: Tips

There is a heavy emphasis on using SEO to improve our search engine rankings increase our website traffic, but there is an element that is often overlooked -emotion.

Virteom Launches Redesigned Lineweaver Financial Group

By Olivia Justice
May 25, 2018 Category: Website Launches

We are thrilled to announce another website launch - the redesign of one of Northeast Ohio's respected financial advisory firms - Lineweaver Financial.

What Can PPC Do For Your Online Marketing?

By Olivia Justice
May 17, 2018 Category: Advertising

At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads

Categories
Tips (40)
Marketing (27)
Website Launches (14)
Content (12)
Social Media (7)
Testimonials (6)
Advertising (5)
Maintenance (2)
Year In Review (2)
Boosters (2)
SEO (1)
Tips And Tricks (1)
ECommerce (1)
HybridBlogs (1)
Buyer Personas (1)
WebsiteTrends (1)
Search Engine Optimization (1)
Events (1)
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Categories
Tips (40)
Marketing (27)
Website Launches (14)
Content (12)
Social Media (7)
Testimonials (6)
Advertising (5)
Maintenance (2)
Year In Review (2)
Boosters (2)
SEO (1)
Tips And Tricks (1)
ECommerce (1)
HybridBlogs (1)
Buyer Personas (1)
WebsiteTrends (1)
Search Engine Optimization (1)
Events (1)
+ Show More