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Month: March 2016

Virteom Launches Redesigned Logan Clutch

By Alana Haws
March 30, 2016 Category: Website Launches

WHAT WE DID: In March of 2016 Virteom launched a re-designed and re-imagined site for Logan Clutch Corporation. Working with a local graphic designer, Virteom was able to freshen and update the skin of the site, while keeping the pages of content intact. We re-imagined the menu hierarchy and layout of the site, creating several new page layouts for the client to use going forward. The site is now organized in a way that Logan Clutch Corps clients will understand and find more functional. The site is also now more aesthetically pleasing - drawing attention to their brand and image. WHY WE LOVE THIS NEW DESIGN: Can you say crisp imagery!? The new site has awesome images highlighting their products. In the manufacturing industry clients want to see every detail of what theyre looking at, knowing that two products can look similar, but to the trained eye are actually very different. We highlight the products and industries Logan Clutch services, and take advantage of the awesome images

Month: February 2018

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Tips, Advertising

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

7 Tips On Lead Generating Content

By Virteom
February 01, 2018 Category: Content, Tips

Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for