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Blog - Month: September 2018

Month: September 2018

Why is Branding Important to My Website?

By Olivia Justice
September 13, 2018 Category: Tips

When you start your own business, the planning phase requires you to focus on many different things at one time. One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business. Your branding is a key factor in helping your company get recognized so you can achieve success. For the branding of your business to be successful, it must carry through all of your materials. The themes need to clearly run through your website, printed materials, and social media accounts. To accomplish this continuity and have your brand be recognized, the colors, logos, fonts and other important features need to be consistent throughout everything. Why is Branding Important to Your Website? In our technology-driven society, a business website is often the first exposure potential customers have to a business. It is also quite often the first place people go to learn about a company or to make purchases. So, it is crucial that the