When you start your own business, the planning phase requires you to focus on many different things at one time. One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business. Your branding is a key factor in helping your company get recognized so you can achieve success. For the branding of your business to be successful, it must carry through all of your materials. The themes need to clearly run through your website, printed materials, and social media accounts. To accomplish this continuity and have your brand be recognized, the colors, logos, fonts and other important features need to be consistent throughout everything. Why is Branding Important to Your Website? In our technology-driven society, a business’ website is often the first exposure potential customers have to a business. It is also quite often the first place people go to learn about a company or to make purchases. So, it is crucial that the company behind the website is crystal clear. Otherwise, people will easily forget what site they are visiting. It improves recognition of your company Branding is essential in improving recognition of your company. Your brand should give the right impression of your company. Choosing a unique logo will go a long way if it is memorable as well as powerful. It builds trust Having consistent branding and a professional look will build your company's