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Month: May 2017

Should What You Share Differ on Social Media Sites?

By Admin
May 09, 2017 Category: Social Media

Posting on social media sites is good for business and promoting your brand. But is all news good news across social media sites? Which sites are good for which type of news? Lets break it down here. LinkedIn LinkedIn is primarily a business site. Its expertise is linking people through business related news and information. LinkedIn differs from Facebook, Twitter and Google Plus in that it links professionals with professionals, so discussions and posts should usually be less personal, less controversial and no selling. You can post about accolades, awards, and promotions as this helps your brand. Any charitable work or service you provide the community can be posted as well. The postings should be more about your business acumen than your personal life. Keep it less personal. LinkedIn is more for business associates; therefore, the postings should be more formal. Twitter Twitter is a great tool for your business because you have the ability to quickly connect with people all around

Category: Paid Ads

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

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