Blog

Welcome to the Virteom Blog!

Here we post helpful tips and tricks to help your company grow. Stay up to date on all things Virteom by subscribing to our blog:

Loading Form...

Month: April 2018

You're too Busy for Marketing - and We Know Why!

By Virteom
April 30, 2018 Category: Marketing

We know why you arent marketing: youre running a business. Your time is literally your money and the money of everyone who works for you, and nothing eats up the hours of the day like running a business. When the buck stops with you, schedules need to be made, books need to be balanced, payroll needs to be in on time, supplies need to be ordered and products need to keep moving out steadily. On top of all that, you still have to deal with daily decisions that cant be planned for. Being your own boss has its drawbacks, and a premium on time is probably the most significant. The problem is your business still needs to market, because marketing wont happen by itself. Fresh original content needs to be posted to the business blog, social media needs to keep turning out fresh, useful information to your followers, and you need to continue to build your brand even as you get business done. How do you do that with all the responsibilities and time constraints you already have? Thats where we

3 Reasons You Should Start Website Maintenance Today

By Virteom
April 16, 2018 Category: Website Maintenance

If you are running a business, your website is the tool that highlights what your business is all about. Your website defines your business and the services it offers, giving clients the information that influences their decision to buy. Over the years, though, this information can quickly become outdated, which can adversely affect your business if you do not make the necessary changes. Consistent website maintenance is vital to your business online presence. Here are three reasons why you should continually update your website: An Updated Website Attracts New Visitors A great website provides useful information that immediately captures the attention of visitors. If your website is professional and tidy, you are likely to leave a lasting first impression with your websites new visitors. An unkept, outdated website will often scare prospective customers and traffic away. Make sure you consistently update your websites design themes and content to ensure that your visitors are getting

Web Design in 2018

By Virteom
April 09, 2018 Category: Website Trends

The internet has been around for decades. So, most people are comfortable with it and know how to use it to their best advantage. Websites are an integral part of the internet, and without them, life would be difficult for both everyday and business use. Over the years, the standards for web design have evolved and been refined. Here are some of the best practices and standards that you can see in web design in the coming year. The Basics of web design: The Header The header of your website is one of the most valuable areas of yor site. It made up of your logo, navigation, sub menus and search features. Navigation Navigation tools are important for any website. The navigation of your website are the links that take visitors to one page or another on your website. This information is most often placed in a header across the top of the homepage. That way it is easy to find and use. For more on navigation best practices click here. Search Feature Placement If you are going to include

Effective Video Marketing Grabs Attention and Boosts SEO

By Virteom
April 05, 2018 Category: Video Marketing, Marketing

A television show, movie, video game they all hold our interest. And, while most of us love a good quality program, even the less-than-stellar options keep our attention at times. Incorporating video marketing into your marketing strategy capitalizes on this draw. Why Video Marketing is Important to You Videos hold human attention longer than our usual eight second, similar-to-a-goldfish span. Elevating us to new heights, video marketing interactively engages your audience, raises brand awareness and prompts lead generation. EyeView Digital suggests that landing page videos boost conversions by 80 percent. Increased time spent on your branded page, the trust raised with your audience and capitalizing on our human preference for having material fed to us (rather than reading it) gives video a leg up. But theres more. Check out this HighQ infographic for the stats on why video must be an integral part of your marketing strategy this year. How Video Marketing Fits Your Strategy Incorporating

Category: BuyerPersonas