Blog - Month: June 2017
Month: June 2017
The Consequences of an Online Ego and Not Addressing the Customer
Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than You’re Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about ‘What You Will Get’ rather than ‘What We Do?’ A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers aren’t attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection with the customers. This is what makes some of the consumers turn away instead of being swept by the good vibes. Not only will your marketing efforts go in vain, you might end up losing your customers to your competitors who show that they care. Creating the Wrong Hype Always Comes Back at You like a Boomerang Sometimes boasting does work in your favor and creates too much of a hype in an attempt to attract clientele. This may c
