Blog - Month: September 2012
Month: September 2012
Own Your Own Content
In case you were not aware the next big buzz phrase is 'Original Content'. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Let's take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone else's content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third-party blogging services to store their original content. In some cases, persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner does not own the cloud-based blogging system where their content is housed. This means they do not own the hyperlinks to the content and can't control those hyperlinks which means they really don't own their own content either. If they invest years in storing this content in these subscription-based blog systems then they may become enslaved in subscribing to high monthly fees just to keep their content linked
Ecommerce site Jennyspopcorn.com launches
Virteom launches new eCommerce website for Jenny's Popcorn. Not only does Jenny's sell something delicious, but they are in for a treat themselves. A website that is powered by Virteom and the eCommerce component will allow Jenny's to effectively measure their online store and marketing initiatives all in one spot. If you've ever visited Jenny's Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isn't that true of most medium sized businesses? Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jenny's popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for their customers. This would provide their shoppers added value by targeting exact shipping costs. Jenny's also has a real store that people can drive to and shop at. They relied on Virteom to help connect both their online store and brick and mortar shop to one single merchant account system. This allows Jenny's to operate more efficiently and at a lower operation cost. In the end Virteom helped quickly solve their problems online and allowed them to get back to popping p
