Blog - Month: December 2019
Month: December 2019
Marketing Ad Reports Show How You Gain Leads
At Virteom, we offer many different marketing packages that can help businesses of all industries grow. Our most popular, the All-In-One, provides all of the best and most effective digital marketing benefits in a compressed, convenient, and affordable bundle. One of the components of our marketing packages that customers find extremely beneficial is Ads. We can compile an ad campaign to target the type of customers you are looking to attract, whether they are local or nationwide. The great thing about ad marketing with Virteom is that you get a report, either weekly, bi-weekly, monthly, you name it, and you can see how each ad is bringing you new customers. How to Read Your Ad Report Vanity Metrics Impressions: An impression is simply when someone sees your ad but takes no action. Clicks: A click is when someone sees your ad, and they engaged with that ad. This number is much more important than impressions because it means that this person saw your ad and decided that this is what they were looking for. Lead Metrics Conversion: A conversion is the most important part of the ad report. It is when someone has seen and engaged with your ad and then contacted you in some way. There are three ways for a potential customer to become a conversion: Website form submissions- if someone fills out the form on your website. Ad calls- if they call you directly from the ad. Site calls- if they call your number listed on your
