Blog - Month: March 2017
Month: March 2017
Is Advertising with Google Ads Enough?
When it comes to online marketing, the sheer amount of variety that is available is astounding. Not only can your advertisements appear on numerous websites all across the internet, but you can also utilize search engines that will advertise your content when users type in certain keywords and search terms.;Among these, most business owners flock to Google Ads as the go-to search engine and keyword advertising platform, maybe because of the popularity and ubiquity of Google searches. However, there are numerous reasons to consider also advertising on other search engines such as Bing and Yahoo!, and on an active basis — not just as an afterthought. To start, advertising on these platforms can save you a lot of money while having a similar effect as Google Ads. Ad prices are measured in “cost per click” (CPC), meaning that you are charged for each time a user clicks your advertisement from the search engine’s page. The CPC for Bing, for example, is about 33% lower than for Google AdWords, which means Bing can be utilized in a similar fashion for a much lower cost. Furthermore, Bing and Yahoo! remain very popular search engines — and many times those search engine users are unique, which means that you will be getting a completely separate demographic from your advertisements on Google. While Google’s reach is enormous, with 3.5 billion searches per day and 1.2 trillion searches per year worldwide, statistics show that one in five internet
12 Easy Steps to Becoming Search Engine Optimized
Boosting your company’s position in search engine results can lead to heightened exposure, and ultimately more sales. If you aren’t on the first page of search results, your customers simply may not find you. Making sure you keep search engine optimization (SEO) in mind when updating your website and creating content is the key to improving these results. In the industry, SEO is many times seen as a very complicated task that takes years to master. Many companies go as far as hiring an online marketing expert to consult on the task. This can be very expensive and isn’t necessary to see results. With these 12 easy techniques, you’ll be able to SEO optimize your site and your content, without spending large amount of money on an SEO expert. It’s important to remember that showing up on the first page of search engine results won’t happen overnight,but consistent application of these strategies will make a huge difference over time. 1. Blog posts need to be aimed at your customer Writing content that speaks directly to your customer’s targets will help with your SEO. If you begin to write blogs for your audience, your posts will answer questions they’re typing into search engines – allowing them to find you. Your posts need to be about products and services that are valuable to your potential customers. 2. Create valuable content Links to your site are a huge factor when it comes to your ranking on search engines.
