As you know, having a strong web presence is no longer optional if you want to succeed in business. It’s an absolute necessity. Your web presence is, more often than not, an individual's first impression of you. Regardless of your industry, your business or your size, you need to be ahead of your competitors online in every way. Countless potential clients will first come into contact with you via your online presence – so you have to make sure that they can find everything they’ll need to know about you easily online. But doing so can be a time-consuming and complicated process. So, what are the things you absolutely should have? How do you build your online presence and get ahead of the competition? Website Your website is where it all starts. If you’re doing all the right things to be found on search engines, your potential customers will find your website and begin looking through the pages. What they find will likely determine whether they decide to go with you or your competitors. So, what does your website need to beat the competition? Comprehensive Pages This means not only a standard “About Us” and “Contact Us” page, but also pages with customer testimonials, a complete list of your services and a FAQ page. You need to be sure that anything your leads need to know is available to them and easy to find. Integrated Social Media This can be a ticker on your page with your most recent tweets, buttons that i