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Month: December 2016

2016: Year in Review

By Olivia Justice
December 30, 2016 Category: , General

As a startup you can imagine how much growth you see throughout one year. Well, we were thinking we should share the highlights with you! So, i bring you virteom: 2016 - a year in review: We started the year off by moving down the hall into a whole new office space: And it is a sure good thing we did, our team has expanded and for a brief stint weofferedin-classroom training sessions to our TouchConvert customers. Create Our Create team has been very busy this year, developing a bunch of new websites, maintaining the ones we already have and having a major role in a few MVPs. Here are a few of the websites we developed and launched this year: Energy Price Choice, an MVP, also launched this year. Virteom built them a website that gives visitors real-time quotes on both gas and electric. We were able to tackle this highly complex website and deliver a simple user experience. This year we developed our first Hardware and Software product in conjunction with MFs Supply. This

What is a Landing Page?

By Olivia Justice
December 13, 2016 Category: Lead Generation Landing Pages, Landing Pages, Lead Generation, Online Marketing

More people are taking their marketing efforts into the digital realm, from Google Adwords and Social Media campaigns to email marketing. This shift is causing an increase in demand for lead generation landing pages. This unfamiliar term may stir up many questions: What is a landing page? What do landing pages do? How do I write content for landing pages? All of these questions can be extremely overwhelming and delay your online marketing efforts, and are likely to lead you to ask a question of your own: Where do I start? A great place to start would be to get a grip on what a landing page is, what your goals are, and to know who youre marketing to. What is a landing page? So, what is a landing page, anyway? A landing page is the page your customers will land on after they click on your online marketing campaign. They may be directed here from your Google Adwords, Facebook or Twitter ad, or from a link in your email marketing campaign. Whatever it may be, the purpose is lead generation,

3 Reasons Your Small Business Needs Google Adwords

By Admin
December 08, 2016 Category: , Google Adwords, Online Marketing, Digital Marketing, SEO

One of the most powerful tools for your small business doubles as a noun and a verb: Google. On any given day, how many times do you use Google to quickly look something up? How often have you heard someone say to someone else, Just Google it? The behemoth tech company rakes in more than $60 billion a year thanks to its ad banners (and hundreds of other endeavors) and has one of the simplest tools available to help intrepid entrepreneurs everywhere: Adwords. You have no doubt heard of Googles Adwords services. Here are a few reasons your small (or even medium to large) business nees Google Adwords!: 1. Front Page Positioning This alone is worth the cost of Googles advertising service. Using Adwords will help ensure first page returns for your ad. The best place to hide a dead body is on the second page of Google because no one will ever look there. This is a joke, of course, but its so true. Think about your own Google searches. Have you ever clicked beyond the first page, let alone

Category: Paid Ads

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

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