Blog - Month: December 2016
Month: December 2016
2016: Year in Review
As a startup you can imagine how much growth you see throughout one year. Well, we were thinking we should share the highlights with you! So, i bring you virteom: 2016 - a year in review: We started the year off by moving down the hall into a whole new office space: And it is a sure good thing we did, our team has expanded and for a brief stint we offered in-classroom training sessions to our TouchConvert customers. Create Our Create team has been very busy this year, developing a bunch of new websites, maintaining the ones we already have and having a major role in a few MVPs. Here are a few of the websites we developed and launched this year: Energy Price Choice, an MVP, also launched this year. Virteom built them a website that gives visitors real-time quotes on both gas and electric. We were able to tackle this highly complex website and deliver a simple user experience. This year we developed our first Hardware and Software product in conjunction with MFs Supply. This product is called VaultLocks. Its public release milestone was reached in November. A lot of late nights, hard work and dedication from our team went into this project. We worked to develop the software in the mobile app and web app for VaultLocks. Promote In August 2016 our product CMOBuddy officially changed its name and became TouchConvert. We felt that this name better described what it does. It touches our client's customers with Marketing Auto
What is a Landing Page?
More people are taking their marketing efforts into the digital realm, from Google Adwords and Social Media campaigns to email marketing. This shift is causing an increase in demand for lead generation landing pages. This unfamiliar term may stir up many questions: What is a landing page? What do landing pages do? How do I write content for landing pages? All of these questions can be extremely overwhelming and delay your online marketing efforts, and are likely to lead you to ask a question of your own: Where do I start? A great place to start would be to get a grip on what a landing page is, what your goals are, and to know who you’re marketing to. What is a landing page? So, what is a landing page, anyway? A landing page is the page your customers will land on after they click on your online marketing campaign. They may be directed here from your Google Adwords, Facebook or Twitter ad, or from a link in your email marketing campaign. Whatever it may be, the purpose is lead generation, you want to attract your visitors to fill out the form that is located on this page so that you can market to them in the future. A landing page is a standalone page. It is focused on one single offering and directs the visitor to one specific call to action – to fill out your form. Don’t muddle up your message by adding in any links that take them away from the page. Do not, I repeat, do not, have any navigation items on the top of your page. Adding navigation to your
3 Reasons Your Small Business Needs Google Ads
One of the most powerful tools for your small business doubles as a noun and a verb: Google. On any given day, how many times do you use Google to quickly look something up? How often have you heard someone say to someone else, “Just Google it"? The behemoth tech company rakes in more than $60 billion a year thanks to its ad banners (and hundreds of other endeavors) and has one of the simplest tools available to help intrepid entrepreneurs everywhere: Ads. You have no doubt heard of Google’s Ads services. Here are a few reasons your small (or even medium to large) business should tak advantage of Google Ads: 1. your website gains FrontPage Positioning This alone is worth the cost of Google’s advertising service. Using Ads will help ensure first page returns for your ad. “The best place to hide a dead body is on the second page of Google because no one will ever look there.” This is a joke, of course, but it’s so true. Think about your own Google searches. Have you ever clicked beyond the first page, let alone the second page? A recent study indicated that only 8% of searchers ever click beyond the first page. So, if you are hoping to actually have people see your ad, nevermind even visiting your page, swallow the pain and spend that little extra. It will return to you many times over. 2. immediate focus on the area you service What’s true in real estate applies to your digital footprint as well. Google’s
