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Month: December 2017

The Importance of Link Building

By Virteom
December 26, 2017 Category: SEO, Link Building, Marketing

Link building is an important aspect of SEO marketing. If you have not yet employed link building strategies in your marketing structure, you are possibly missing out on potential business. Using link building strategies will help you create high-quality SEO marketing campaigns that will help your business thrive. But, first you need to understand what it is and how to use it. What is link building? Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are different ways to build links. But, if you can master at least one of them, it can catapult you ahead of your competition.In the United States, the interest for link building has grown 43 percent since 2005. How are links created? Since links are at the crux of link building, it is important to

3 Reasons You Shouldn't Delay Launching Your New Website

By Virteom
December 21, 2017 Category: Web Development

Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. While many people who are running businesses are perfectionists and dont want to launch anything that would be considered incomplete; when it comes to putting out an updated website, or launching one for the first time, the sooner it goes online the better. Your website is a member of your sales team...except it is working for you24/7. With this constant availability Delaying the launch of your website can be costly. Check out these three reasons you shouldnt delay launching your new website: customers need to find your business Businesses derive so much business from their online presence these days that it can be crippling to have a poor online presence. Being searchable on the web makes it easier and faster for people to find your business, much like how the Yellow Pages used to be the go-to method for finding the business a customer needs, now they turn to Google and Bing. to

3 Google AdWords Hacks To Increase Conversions For The Long Term

By Virteom
December 19, 2017 Category: AdWords, Online Advertising, Tips And Tricks, Online Marketing, Google Ads

Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks

Avoiding the Three Year Death Cycle of Websites

By Virteom
December 14, 2017 Category: Websites

Many companies make the mistake of creating the perfect website for their business, just to let it sit there unattended for years. As long as its out there and not showing an error page, theyre satisfied. But that attitude could be costing you customers. Weve noticed that every three years customers come to us looking to refresh their websites visuals and content. Its like their websites have an expiration date and go through a death cycle.Sounds ominous, but bear with us - its a real thing. If you dont keep up with the latest web trends, keep fresh content and stay compliant with the latest search engine trends youre likely to fall off the face of the web. So, what attributes to the three year website death cycle? 1. Your Website Becomes Out of Date Internet trends move quickly, and in just three years your business website can go from impressive to meh for a couple of reasons: your website Design is Out Of Date: Web design is constantly changing, and what may have been trending

7 Things Business Owners Need to Know About SaaS

By Virteom
December 05, 2017 Category: SaaS, Marketing101, Virteom, Digital Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

Author: Sarah Falck

Thinking of separating your blog from your website? Think again...

By Sarah Falck
November 15, 2016 Category: General

Blogging has become an essential marketing strategy in the business world. Creating your own content not only sets you apart from your competitors, but also helps your customers in a big way giving them the best tips and tricks to solve their problems and answer their questions. The big question for many small to mid-sized businesses has become,where do I put my blog?When you put your blog on an external site, your blog page URL will be a subdomain, shown as www.blog.mysite.com. Keeping your blog on your own website will keep your blog page as a subdirectory, listed as www.mysite.com/blog. Some businesses are turning to external blogging sites like Hubspot, thinking that moving the blog externally will increase reads and traffic. However, moving your blog to an external site isnt the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways: INCREASE YOUR WEBSITE TRAFFIC Lets

Virteom Launches Bishop Construction

By Sarah Falck
October 31, 2016 Category: Website Launches, Website Development, Virteom Web Development

Virteom is excited to announce the launch of Bishop Construction LLCs new site, bishopllc.com! For over 34 years, Bishop Construction LLC, located in Wickliffe, has been a trusted and experienced contractor in Northeast Ohio. Providing a full range of services from remodeling to new construction, Bishop Construction LLC is committed to providing superior craftsmanship for customers in the Greater Cleveland area. WHY WE LOVE THIS SITE Bishop Construction LLC is all about making your home or business look and feel good, and thats exactly what we at Virteom set out to do for their new site! With full-width images of Bishops construction work, coupled with modern parallax sections and a new sleek design, Bishops new site shows off the companys fun vibe and quality stand-out work. One of our favorite sections of the new site is the projects page! Bishop Construction LLC wanted to highlight images of their past commercial and residential work to engage new customers. They were also

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Categories
Marketing (18)
Website Launches (10)
SEO (8)
Marketing101 (7)
Online Marketing (6)
Content (5)
Digital Marketing (4)
Virteom (4)
(4)
General (4)
Blogging (4)
Social Media (3)
Launches (3)
Web Development (3)
Online Advertising (3)
Content Marketing (3)
Content Creation (3)
Websites (2)
Advertising (2)
Social Media Marketing (2)
Lead Generation (2)
Landing Pages (2)
Google Ads (2)
Discovery (2)
Think Tank (2)
Website (2)
SaaS (1)
Web Performance (1)
Social Media Ads (1)
Google AdWords (1)
Marketing Automation (1)
Tips And Tricks (1)
AdWords (1)
ECommerce (1)
Paid Ads (1)
PPC (1)
Video Marketing (1)
WebsiteTrends (1)
Maintenance (1)
Website Maintenance (1)
BuyerPersonas (1)
Blog (1)
Hybrid Blogging (1)
Branding (1)
Year In Review (1)
HybridBlogs (1)
Sonic Marketing (1)
Testimonial (1)
All In One (1)
Images (1)
Facebook (1)
Services (1)
Google Adwords (1)
PCI Compliant (1)
Email Campaigns (1)
Trade Shows (1)
Social Networking (1)
Before And After (1)
Ownership (1)
Upgrades (1)
Smart Sites (1)
Link Building (1)
Website Development (1)
Virteom Web Development (1)
Lead Generation Landing Pages (1)
Account Managers (1)
Twitter Polls (1)
Twitter Ads (1)
Search Engine Optimization (1)
Bing Ads (1)
Yahoo Ads (1)
Linkedin (1)
Twitter (1)
Online Presence (1)
SSL (1)
HTTPS (1)
Web Trends (1)
Conversion (1)
Free Consultation (1)
+ Show More