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Month: December 2017

The Importance of Link Building

By Virteom
December 26, 2017 Category: SEO, Link Building, Marketing

Link building is an important aspect of SEO marketing. If you have not yet employed link building strategies in your marketing structure, you are possibly missing out on potential business. Using link building strategies will help you create high-quality SEO marketing campaigns that will help your business thrive. But, first you need to understand what it is and how to use it. What is link building? Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are different ways to build links. But, if you can master at least one of them, it can catapult you ahead of your competition.In the United States, the interest for link building has grown 43 percent since 2005. How are links created? Since links are at the crux of link building, it is important to

3 Reasons You Shouldn't Delay Launching Your New Website

By Virteom
December 21, 2017 Category: Web Development

Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. While many people who are running businesses are perfectionists and dont want to launch anything that would be considered incomplete; when it comes to putting out an updated website, or launching one for the first time, the sooner it goes online the better. Your website is a member of your sales team...except it is working for you24/7. With this constant availability Delaying the launch of your website can be costly. Check out these three reasons you shouldnt delay launching your new website: customers need to find your business Businesses derive so much business from their online presence these days that it can be crippling to have a poor online presence. Being searchable on the web makes it easier and faster for people to find your business, much like how the Yellow Pages used to be the go-to method for finding the business a customer needs, now they turn to Google and Bing. to

3 Google AdWords Hacks To Increase Conversions For The Long Term

By Virteom
December 19, 2017 Category: AdWords, Online Advertising, Tips And Tricks, Online Marketing, Google Ads

Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks

Avoiding the Three Year Death Cycle of Websites

By Virteom
December 14, 2017 Category: Websites

Many companies make the mistake of creating the perfect website for their business, just to let it sit there unattended for years. As long as its out there and not showing an error page, theyre satisfied. But that attitude could be costing you customers. Weve noticed that every three years customers come to us looking to refresh their websites visuals and content. Its like their websites have an expiration date and go through a death cycle.Sounds ominous, but bear with us - its a real thing. If you dont keep up with the latest web trends, keep fresh content and stay compliant with the latest search engine trends youre likely to fall off the face of the web. So, what attributes to the three year website death cycle? 1. Your Website Becomes Out of Date Internet trends move quickly, and in just three years your business website can go from impressive to meh for a couple of reasons: your website Design is Out Of Date: Web design is constantly changing, and what may have been trending

7 Things Business Owners Need to Know About SaaS

By Virteom
December 05, 2017 Category: SaaS, Marketing101, Virteom, Digital Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

Category: Website Maintenance

3 Reasons You Should Start Website Maintenance Today

By Virteom
April 16, 2018 Category: Website Maintenance

If you are running a business, your website is the tool that highlights what your business is all about. Your website defines your business and the services it offers, giving clients the information that influences their decision to buy. Over the years, though, this information can quickly become outdated, which can adversely affect your business if you do not make the necessary changes. Consistent website maintenance is vital to your business online presence. Here are three reasons why you should continually update your website: An Updated Website Attracts New Visitors A great website provides useful information that immediately captures the attention of visitors. If your website is professional and tidy, you are likely to leave a lasting first impression with your websites new visitors. An unkept, outdated website will often scare prospective customers and traffic away. Make sure you consistently update your websites design themes and content to ensure that your visitors are getting