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Month: December 2017

The Importance of Link Building

By Virteom
December 26, 2017 Category: Tips, Marketing

Link building is an important aspect of SEO Marketing. If you haven't employed SEO Marketing in your SEO campaigns this article will allow you to understand how to use these strategies to your benefit.

3 Reasons You Shouldn't Delay Launching Your New Website

By Virteom
December 21, 2017 Category: Tips

Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. When it comes to launching a website the sooner it goes online the better.

3 Google AdWords Hacks To Increase Conversions For The Long Term

By Virteom
December 19, 2017 Category: Advertising, Tips, Marketing

Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks

Avoiding the Three Year Death Cycle of Websites

By Virteom
December 14, 2017 Category: Tips

Weve noticed that every 3 years customers are looking to refresh their website. It's like websites have an expiration date and go through a death cycle. Sounds ominous, but its a real thing.

7 Things Business Owners Need to Know About SaaS

By Virteom
December 05, 2017 Category: Tips, Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

Month: February 2018

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Tips, Advertising

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

7 Tips On Lead Generating Content

By Virteom
February 01, 2018 Category: Content, Tips

Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for