Blog - Month: December 2017
Month: December 2017
3 Reasons You Shouldn't Delay Launching Your New Website
Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. While many people who are running businesses are perfectionists and don't want to launch anything that would be considered incomplete; when it comes to putting out an updated website, or launching one for the first time, the sooner it goes online the better. Your website is a member of your sales team...except it is working for you 24/7. With this constant availability Delaying the launch of your website can be costly. Check out these three reasons you shouldn't delay launching your new website: customers need to find your business Businesses derive so much business from their online presence these days that it can be crippling to have a poor online presence. Being searchable on the web makes it easier and faster for people to find your business, much like how the Yellow Pages used to be the go-to method for finding the business a customer needs, now they turn to Google and Bing. to keep up with competition Not all business minded people are technologically savvy, especially when it comes to website development. Being able to put the business name and products online as soon as possible will help the business stay competitive so that technological impairment needs to be overcome. When competitor’s businesses are already pulling in customers from their websites, that means everyone else is falling behind. Trying to have someone
3 Google AdWords Hacks To Increase Conversions For The Long Term
Google AdWords is THE online advertising platform to get your product out there in front of millions of viewers and help you edge out the competition online. Whether you've already started dabbling in AdWords or are new to the AdWords game, you want to make sure it's going to provide value and be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, let's break it down: Here's how it works: Google displays ads in a text format and posts the content you create within the Google network through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you don’t see an immediate impact on your conversions (the ad clicks that turn into leads for your company) you feel like you’re wasting your money buying the ads in the first place. While it may seem that AdWords just doesn't work for you, it’s also important to understand that AdWords isn’t a hands-off system. There are many ways to invest your time and better the value of your AdWord campaigns and it all starts with diligence. It was Benjamin Franklin who said, “Diligence is th
Avoiding the Three Year Death Cycle of Websites
Many companies make the mistake of creating the perfect website for their business, just to let it sit there unattended for years. As long as it’s out there and not showing an error page, they’re satisfied. But that attitude could be costing you customers. We’ve noticed that every three years customers come to us looking to refresh their website's visuals and content. It's like their websites have an expiration date and go through a death cycle. Sounds ominous, but bear with us - it’s a real thing. If you don’t keep up with the latest web trends, keep fresh content and stay compliant with the latest search engine trends you’re likely to fall off the face of the web. So, what attributes to the three year website death cycle? 1. Your Website Becomes Out of Date Internet trends move quickly, and in just three years your business website can go from impressive to “meh” for a couple of reasons: your website Design is Out Of Date: Web design is constantly changing, and what may have been trending when you created your site three years ago could be considered obsolete at this point. If you want your company to seem like it’s still on top of the latest marketing trends, you need to be on top of your game design-wise as well. Customers will be able to spot if it’s been a few years since you last updated your website. Your website Content is Out of Date: If you haven’t updated your content at
7 Things Business Owners Need to Know About SaaS
Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, we’ll look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, let’s tackle what SaaS means today and how to use it profitably. What is SaaS? It's a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things (& more) will be taken care of by your SaaS vendor, the expert on the software because they do more than just use it, they build it. SaaS allows you to grow your set of tools that allow your business improve without you fronting the time or resources internally. With SaaS, you typically own a license (or a number of them) and permissions are given to access the product. You can use these platforms among departments, subcontractors, remote workers, and executives because locale isn’t a limitation with the cloud and real-time updating. What Does It Take to Adopt
