Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business.
While many people who are running businesses are perfectionists and don't want to launch anything that would be considered incomplete; when it comes to putting out an updated website, or launching one for the first time, the sooner it goes online the better.
Your website is a member of your sales team...except it is working for you 24/7. With this constant availability
Delaying the launch of your website can be costly. Check out these three reasons you shouldn't delay launching your new website:
Businesses derive so much business from their online presence these days that it can be crippling to have a poor online presence. Being searchable on the web makes it easier and faster for people to find your business, much like how the Yellow Pages used to be the go-to method for finding the business a customer needs, now they turn to Google and Bing.
Not all business minded people are technologically savvy, especially when it comes to website development. Being able to put the business name and products online as soon as possible will help the business stay competitive so that technological impairment needs to be overcome.
When competitor’s businesses are already pulling in customers from their websites, that means everyone else is falling behind. Trying to have someone in-house build and push out a new website may be asking too much, especially if they get stuck in the weeds trying to make everything perfect for those in charge of the business. That’s why sitting on a near ready website that is not publicly available yet is damaging.
Generally, website perfection is unattainable, as there are always new ways of designing, promoting and creating content that keeps it from being flawless. Most businesses don’t need a perfect website to bring in customers, they just need the information about who they are and what they do. Being too concerned about the information and design usually has more to do with pleasing those that work for or run the business, rather than pleasing the customers. Customers aren’t looking at your website to buy the website, they are looking to purchase your products and services.
Reaching out for help when a business doesn’t have a website online can be a saving grace. Whether it needs to be built from the ground up or just needs that final push to get it online, there are partner businesses that can help get what is needed out there. Businesses like Virteom can give that last bit of advice to finalize what is needed. Waiting any longer to launch means it's already too late to reach some of the customers that could have been found.