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Month: February 2019

Big Tips for Ranking Number 1 with Search Engines

By Virteom
February 22, 2019 Category: Hybrid Blogs, SEO

Ranking number 1? Is there such a thing as ranking number 1 on search engines anymore? In the good old days search engines had no way to identify you as an individual so we all saw the same results when we searched for things. Nowadays there is no such thing as ranking number 1. Search engine results are now profiled by the individual. Around when search engines started offering free services like email and smartphone operating systems, they started tracking what you searched for on the internet. This allowed the search engines to start to identify you as an individual. Thats when ranking number 1 on search engines died. For example, if I search for the word candy on the internet my results may show chocolate bars, while yours may show sweet sugar-based candy. Now my example may be extreme, but I hope its driving the point home that search engine users are profiled and what shows up as number 1 in your search results may not be the same for everyone. how do I rank number 1? You might

Category: PPC

What Can PPC Do For Your Online Marketing?

By Virteom
May 17, 2018 Category: PPC

At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that