Ranking number 1? Is there such a thing as ranking number 1 on search engines anymore? In the good old days search engines had no way to identify you as an individual so we all saw the same results when we searched for things. Nowadays there is no such thing as ranking number 1. Search engine results are now profiled by the individual. Around when search engines started offering free services like email and smartphone operating systems, they started tracking what you searched for on the internet. This allowed the search engines to start to identify you as an individual. That’s when ranking number 1 on search engines died. For example, if I search for the word “candy” on the internet my results may show chocolate bars, while yours may show sweet sugar-based candy. Now my example may be extreme, but I hope it’s driving the point home that search engine users are profiled and what shows up as number 1 in your search results may not be the same for everyone. how do I rank number 1? You might say it’s the search engine algorithms that we need to pay attention to. “Maybe if we keep modifying our websites to meet the needs of the algorithms, we’ll somehow trick the search engine into thinking our website is the most technically capable to earn that coveted number 1 spot.” That is not the case. In the end, you probably won’t see the results you’re searching for. Playing to the algorithms is not the s