Blog - Month: April 2017
Month: April 2017
11 Questions to Ask When Getting Ready to Write Valuable Website Content
Where do I start? What do I write about? Need to write for your website but find yourself asking these questions as you try to get the ball rolling? Don’t worry. These are common questions every business owner asks prior to getting comfortable writing content. Like all tasks, you can break down the writing process into steps. Once you have a template for how to lay out your ideas, the writing part usually takes care of itself. Let’s analyze how to get ideas for your next piece of content and how to structure your post effectively. Asking a few basic questions prior to writing helps grease the slide and moves you into a feeling of momentum and motivation. 1. Who am I writing this post for? As a business owner, you have already identified one or more buyer personas. Get in touch with who you’re trying to reach most with your next piece of content. Narrowing this down helps focus the entire process. Once you know which buyer persona you’re targeting, you’ll start to get an understanding for how to define the overall post. 2. What topic will I focus on? Decide on one main topic for your post. For example, a window film business owner may want to focus on security film. This narrows the scope of the post down. The post won’t get into anything to do with decorative window film, for example. Instead, it will stay focused on how window film has the ability to keep thieves out, beef up security, etc. 3. Is this topic importan
Six Benefits of Social Media Your Small Business Should Take Advantage Of
More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts. There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of: 1) Reduces your media costs Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums. 2) Increase leads with organic traffic When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential customers to find you. 3) Serve your customers better Customers frequently reach out to small businesses through social media. When you are engaged and responsive, you can provide better customer service to your customers. 4) Establish your brand's message and voice You can share your brand's message and voice through your posts on social media. Perhaps you want to share a positive customer testimonial or maybe employee recognition. Regardless, regularly posting to social media ca
