Six Benefits of Social Media Your Small Business Should Take Advantage Of

Six Benefits of Social Media Your Small Business Should Take Advantage Of

More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts.


There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of:

1) Reduces your media costs

Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums.

2) Increase leads with organic traffic

When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential customers to find you.

3) Serve your customers better

Customers frequently reach out to small businesses through social media. When you are engaged and responsive, you can provide better customer service to your customers.

4) Establish your brand's message and voice

You can share your brand's message and voice through your posts on social media. Perhaps you want to share a positive customer testimonial or maybe employee recognition. Regardless, regularly posting to social media can help you to increase brand awareness.

5) Interact with other businesses

You are probably aware that you can connect to consumers through social media, but did you know that you can also connect with other businesses? There are many opportunities to collaborate with other businesses and potential partners on social media.

6) Build your online reputation

Reputation management is an important in business - especially online. Proactively interacting with your customers on social media increases engagement and your ability to receive positive feedback. The best part is that when you receive positive feedback via social platforms, it is visible for everyone to see!

With a bit of planning and regular management, social media has many benefits including saving money, increasing leads, customer service, brand awareness, business-to-business marketing and managing your online reputation. If you are not using social media, contact us to learn how you can better use it to enhance your brand performance.

Loading Form...
Posted By Olivia Justice in Social Media

Related Posts

Own Your Own Content

In case you were not aware the next big buzz phrase is  'Original Content'.  In fact some have come forward and claimed this to be a bigger moment than SEO.  So what does it all really mean to you?  Let's take a closer look at what is meant by owning your own content.  Most of this movement stems from Google.  Google is basically dinging websites if it finds duplicate content on the web.  So if you are just borrowing someone else's content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control.  Are you the Owner? Why did I underline and stress YOU?  There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created

Sep 24, 2012 Posted By Dan Carbone

Ecommerce site Jennyspopcorn.com launches

Virteom launches new eCommerce website for Jenny's Popcorn. Not only does Jenny's sell something delicious, but they are in for a treat themselves.  A website that is powered by Virteom and the eCommerce component will allow Jenny's to effectively measure their online store and marketing initiatives all in one spot.  If you've ever visited Jenny's Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isn't that true of most medium sized businesses?  Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jenny's popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for

Sep 21, 2012 Posted By Dan Carbone

Most Recent

Convenient and Affordable Digital Marketing

Posted By Virteom
July 26, 2021 Category: Testimonials

Are you looking to grow your business and gain more customers, but you don't have the time, or you don't even know where to start? Virteom can

Grow Sales Through Video Marketing and Website Content Creation

Posted By Virteom
July 12, 2021 Category: Testimonials

Generate leads and grow sales with affordable video and content

The Most Important Part of a Website

Posted By Virteom
June 22, 2021 Category: Marketing

What is the most essential part of your website? The content! Rich, authentic, and engaging content geared towards educating your customers and telling your story as it relates to them. Virteom's Content Booster includes organic written content and engaging videos to help tell the world who you