Blog - Month: May 2018
Month: May 2018
What You May Be Missing With Your SEO Strategy
Search Engine Optimization, or SEO, is a term is that is used a lot in our online business world. But what does it really mean? There is a heavy emphasis on using SEO to improve our search engine rankings and increase our website traffic, but there is an element to SEO that is often overlooked -- the emotional element. Emotions are what really motivates a customer to click, read or purchase. This is where many SEO strategies miss the mark. Most SEO strategies are technical in nature; pick the keywords, place the keyword a certain number of times within the content, etc. What really motivates a customer to take an action, such as reading an article or clicking a buy button, is the emotion behind the words they are reading. This is where the magic happens. Businesses who recognize this are at a huge advantage. The truth is, SEO should not be looked at only from a technical aspect of keywords and meta tags. Emotional SEO is creating content that helps your customer answer a question, solve a problem or learn more. It evokes a true emotion. Our CEO Dan Carbone says: "SEO is an emotional play. It's not just technical or about having a pretty or perfect website -- it's all about what type of value you're providing." That emotional response is what motivates humans to act. Whether that is making a purchase, entering an email address, or watching a training video, emotions are the key to action. That is the beauty of co
Virteom Launches Redesigned Lineweaver Financial Group
We are excited to announce a launched re-design and re-imagined site for Lineweaver Financial Group! Lineweaver Financial Group is one of Northeast Ohio’s most respected financial advisory firms. Virteom was able to freshen and update the skin of the site, while keeping page content intact. Our goal was to create a design that would allow them to speak directly to their market, define a clear path to their latest media appearances, put their events front and center and make it easy for their clientele to access news. Their old site had become a little dated and was not mobile friendly. This design gives their site a modern, updated feel, and it can now be accessible on any device. The Old Site: The New Site: Visit the Live Site Why We Love This Site It was really important for Lineweaver Financial Group to have a site that spoke to their clientele. Through persona development we were able to identify what information these “buyers” typically look for when they visit their website. This allowed us to define clear paths for their typical users (Executives, Business Owners, Pre-Retirees and Retirees), determine the correct size / face of fonts, and provide all the information they need on one page. Another great addition to this re-skin is the home rotator. Virteom was able to put together a custom module for their home rotation to work in layers. This allowed us to place an image in the background and layer other photos and text on t
What Can PPC Do For Your Online Marketing?
At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Here’s how it works its marketing magic. ppc ads Increase Visibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You don’t have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads and sales. Top Performing PPC Ad Copy Helps Focus Your Organic Content Strategy If you are ranking up quick on SERPs thanks to PPC, that means you can use the performance analytics of your PPC keywords to help improve the SEO of your content. Instead of relying on just one set of analytics results, you now have twice the test pool to select just the right keyword combinations. PPC Improves Social Media Visibility Got a specific target audience in mind for your marketin
