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Search Engine Optimization, or SEO, is a term is that is used a lot in our online business world. But what does it really mean? There is a heavy emphasis on using SEO to improve our search engine rankings and increase our website traffic, but there is an element to SEO that is often overlooked --the emotional element. Emotions are what really motivates a customer to click, read or purchase. This is where many SEO strategies miss the mark. Most SEO strategies are technical in nature; pick the keywords, place the keyword a certain number of times within the content, etc. What really motivates a customer to take an action, such as reading an article or clicking a buy button, is the emotion behind the words they are reading. This is where the magic happens. Businesses who recognize this are at a huge advantage. The truth is, SEO should not be looked at only from a technical aspect of keywords and meta tags. Emotional SEO is creating content that helps your customer answer a question, solve
We are excited to announce a launched re-design and re-imagined site for Lineweaver Financial Group! Lineweaver Financial Group is one of Northeast Ohios most respected financial advisory firms. Virteom was able to freshen and update the skin of the site, while keeping page content intact. Our goal was to create a design that would allow them to speak directly to their market, define a clear path to their latest media appearances, put their events front and center and make it easy for their clientele to access news. Their old site had become a little dated and was not mobile friendly. This design gives their site a modern, updated feel, and it can now be accessible on any device. The Old Site: The New Site: Visit the Live Site Why We Love This Site It was really important for Lineweaver Financial Group to have a site that spoke to their clientele. Through persona development we were able to identify what information these buyers typically look for when they visit their website.
At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads
Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more
Free Virteom Upgrade for You! Its been one year since Virteom opened its doors and we couldnt have done it without you. To show our appreciation we are going to upgrade many of our modules for you at no cost to you. This will just automatically happen and will be done without disruption to your website or platform. Some of the upgrades include the following... A more enhanced navigation system. Since the advent of blogs, webpage names have gotten ridiculously long. Weve changed the format and some of the features have been enhanced to allow you more flexibility and options as you manage your content. Updating the content management system to allow more stability with foreign and unwanted code. Updated the daily lead report by removing some unwanted redundancy in how the reports on a daily basis. Added a filter system to the Daily Lead Aggregate to allow you to zero in on your prospective customers by filtering down to the amounts of clicks, views and search terms entered. This will
Virteom launches website Closed Loop Recycling. Closed Loop Recycling was looking for something more than just a simple website launch, they were looking for a way to integrate an ongoing marketing plan for their organization. Pairing up with Virteom, Closed Loop was able to run both an online marketing campaign with their offline trade show initiatives. Being able to effectively communicate to their attendees before during and after the trade show was key to driving their success. In then end they created 700 leads in 4 days. So how did they do it? It was a combination of how and when they sent out their 20,000+ email communications through Virteom, how they tracked those leads using Virteoms lead tools and the creativity of their team to know how to effectively communicate to their audience. Through a combination of having the right people on the floor at the tradeshow and a proper communication mechanism reinforcing their initiatives became key to their success. They measured this
Virteom launches new eCommerce website for Jennys Popcorn. Not only does Jennys sell something delicious, but they are in for a treat themselves. A website that is powered by Virteom and the eCommerce component will allow Jennys to effectively measure their online store and marketing initiatives all in one spot. If youve ever visited Jennys Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isnt that true of most medium sized businesses? Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jennys popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for their customers. This would provide their shoppers