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Search Engine Optimization, or SEO, is a term is that is used a lot in our online business world. But what does it really mean? There is a heavy emphasis on using SEO to improve our search engine rankings and increase our website traffic, but there is an element to SEO that is often overlooked --the emotional element. Emotions are what really motivates a customer to click, read or purchase. This is where many SEO strategies miss the mark. Most SEO strategies are technical in nature; pick the keywords, place the keyword a certain number of times within the content, etc. What really motivates a customer to take an action, such as reading an article or clicking a buy button, is the emotion behind the words they are reading. This is where the magic happens. Businesses who recognize this are at a huge advantage. The truth is, SEO should not be looked at only from a technical aspect of keywords and meta tags. Emotional SEO is creating content that helps your customer answer a question, solve
We are excited to announce a launched re-design and re-imagined site for Lineweaver Financial Group! Lineweaver Financial Group is one of Northeast Ohios most respected financial advisory firms. Virteom was able to freshen and update the skin of the site, while keeping page content intact. Our goal was to create a design that would allow them to speak directly to their market, define a clear path to their latest media appearances, put their events front and center and make it easy for their clientele to access news. Their old site had become a little dated and was not mobile friendly. This design gives their site a modern, updated feel, and it can now be accessible on any device. The Old Site: The New Site: Visit the Live Site Why We Love This Site It was really important for Lineweaver Financial Group to have a site that spoke to their clientele. Through persona development we were able to identify what information these buyers typically look for when they visit their website.
At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads