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Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that
Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for
The big question for many small to mid-sized businesses has become, where do I put my blog? However, moving your blog to an external site isnt the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways.
Virteom is excited to announce the launch of Bishop Construction LLCs new site, bishopllc.com! For over 34 years, Bishop Construction LLC, located in Wickliffe, has been a trusted and experienced contractor in Northeast Ohio. Providing a full range of services from remodeling to new construction, Bishop Construction LLC is committed to providing superior craftsmanship for customers in the Greater Cleveland area. WHY WE LOVE THIS SITE Bishop Construction LLC is all about making your home or business look and feel good, and thats exactly what we at Virteom set out to do for their new site! With full-width images of Bishops construction work, coupled with modern parallax sections and a new sleek design, Bishops new site shows off the companys fun vibe and quality stand-out work. One of our favorite sections of the new site is the projects page! Bishop Construction LLC wanted to highlight images of their past commercial and residential work to engage new customers. They were also