Blog - Month: August 2018
Month: August 2018
What is Hybrid Blogging?
When you promote your business, it is imperative to set yourself apart from the competition. Developing an effective marketing strategy is vital to the success of your business, and doing something different will help increase interest in your company and improve the likelihood of conversions. There are many different ways that you can promote your business, and it can be difficult to know where to start. Working with a skilled marketing partner can help you use all your outlets efficiently and direct you in different ways that will set you apart from your competition. One way to do this is with a term coined by Virteom — hybrid blogging. What is Hybrid Blogging? Blogs are essential for today’s businesses. If you think about it, majority of the pages you land on after Googling something is a blog. If you're a current Virteom customer, then you've probably heard CEO Dan Carbone talk about blogs and SEO in terms of frogs and lily pads. (You know, he gives you his whole spiel to think of your website visitors as frogs on a pond — if you have a ton of pages out there, or lily pads, and are constantly adding new ones, and your competitors are not - where is the frog most likely to land? Your website!) For blogs to be useful, they need to be kept up to date and interesting. One way to keep a blog interesting and keep readers coming back for more is by incorporating videos into them. By combining blogs and videos, yo
Virteom Launches Redesigned Ingot Metallurgy Forum
This month has been a very productive month here at Virteom. We’ve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) -- IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is nationwide. The case of the MILK-CARTON DEVELOPER IMF came to us in need of routine website maintenance. The developers they were previously working with were not as responsive as they needed. Since the organization has two events each year, they need to keep the website up-to-date with information regarding their meetings. They reached out to Virteom for assistance! Since we are a full-time web development firm, we’re able to respond to inquiries quickly, and keep their members in the loop. GIVING YOUR SITE A FRESH LOOK In taking on the maintenance of their WordPress website, we found that they would do better working within our custom-built content management system – RocketSites. By moving them over to RocketSites, we were able to provide a fresh new look to their website. Not only did we give the site a fresh new look, we added some much-needed functionality to the organization’s members. Since the organization gives their members access to the relevant documents, presentations, and member directory – they wanted to be able to search through them. We added search functionality to each of these
