Blog

Welcome to the Virteom Blog!

Here we post helpful tips and tricks to help your company grow. Stay up to date on all things Virteom by subscribing to our blog:

Loading Form...

Month: August 2018

What is Hybrid Blogging?

By Virteom
August 30, 2018 Category: Hybrid Blogging, Marketing

When you promote your business, it is imperative to set yourself apart from the competition. Developing an effective marketing strategy is vital to the success of your business, and doing something different will help increase interest in your company and improve the likelihood of conversions. There are many different ways that you can promote your business, and it can be difficult to know where to start. Working with a skilled marketing partner can help you use all your outlets efficiently and direct you in different ways that will set you apart from your competition. One way to do this is with a term coined by Virteom hybrid blogging. What is Hybrid Blogging? Blogs are essential for todays businesses. If you think about it, majority of the pages you land on after Googling something is a blog. If youre a current Virteom customer, then youve probably heard CEO Dan Carbone talk about blogs and SEO in terms of frogs andlily pads. (You know, he gives you his whole spiel to think of your

Virteom Launches Redesigned Ingot Metallurgy Forum

By Olivia Justice
August 24, 2018 Category: Launches

This month has been a very productive month here at Virteom. Weve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) -- IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is nationwide. The case of the MILK-CARTON DEVELOPER IMF came to us in need of routine website maintenance. The developers they were previously working with were not as responsive as they needed. Since the organization has two events each year, they need to keep the website up-to-date with information regarding their meetings. They reached out to Virteom for assistance! Since we are a full-time web development firm, were able to respond to inquiries quickly, and keep their members in the loop. GIVING YOUR SITE A FRESH LOOK In taking on the maintenance of their WordPress website, we found that they would do better working within our custom-built content management

How Can a Content Style Guide Boost Leads?

By Virteom
August 09, 2018 Category: Content

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results. What is a Content Style Guide? If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the Voice: Rhythm and language of your brands personality. Tone: Adaptation of your voice to different platforms. Style: What your content looks like i.e. formatting, grammar, etc. It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers and all other content creators. The foundation of quality content starts with a well-researched content style guide. How Does a Content Style Guide Help? Your brand consists of visuals and content both equally important

Author: Sarah Falck

Thinking of separating your blog from your website? Think again...

By Sarah Falck
November 15, 2016 Category: General

Blogging has become an essential marketing strategy in the business world. Creating your own content not only sets you apart from your competitors, but also helps your customers in a big way giving them the best tips and tricks to solve their problems and answer their questions. The big question for many small to mid-sized businesses has become,where do I put my blog?When you put your blog on an external site, your blog page URL will be a subdomain, shown as www.blog.mysite.com. Keeping your blog on your own website will keep your blog page as a subdirectory, listed as www.mysite.com/blog. Some businesses are turning to external blogging sites like Hubspot, thinking that moving the blog externally will increase reads and traffic. However, moving your blog to an external site isnt the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways: INCREASE YOUR WEBSITE TRAFFIC Lets

Virteom Launches Bishop Construction

By Sarah Falck
October 31, 2016 Category: Website Launches, Website Development, Virteom Web Development

Virteom is excited to announce the launch of Bishop Construction LLCs new site, bishopllc.com! For over 34 years, Bishop Construction LLC, located in Wickliffe, has been a trusted and experienced contractor in Northeast Ohio. Providing a full range of services from remodeling to new construction, Bishop Construction LLC is committed to providing superior craftsmanship for customers in the Greater Cleveland area. WHY WE LOVE THIS SITE Bishop Construction LLC is all about making your home or business look and feel good, and thats exactly what we at Virteom set out to do for their new site! With full-width images of Bishops construction work, coupled with modern parallax sections and a new sleek design, Bishops new site shows off the companys fun vibe and quality stand-out work. One of our favorite sections of the new site is the projects page! Bishop Construction LLC wanted to highlight images of their past commercial and residential work to engage new customers. They were also

Categories
Marketing (18)
Website Launches (10)
SEO (8)
Marketing101 (7)
Online Marketing (6)
Content (5)
Digital Marketing (4)
Virteom (4)
(4)
General (4)
Blogging (4)
Social Media (3)
Launches (3)
Web Development (3)
Online Advertising (3)
Content Marketing (3)
Content Creation (3)
Websites (2)
Advertising (2)
Social Media Marketing (2)
Lead Generation (2)
Landing Pages (2)
Google Ads (2)
Discovery (2)
Think Tank (2)
Website (2)
SaaS (1)
Web Performance (1)
Social Media Ads (1)
Google AdWords (1)
Marketing Automation (1)
Tips And Tricks (1)
AdWords (1)
ECommerce (1)
Paid Ads (1)
PPC (1)
Video Marketing (1)
WebsiteTrends (1)
Maintenance (1)
Website Maintenance (1)
BuyerPersonas (1)
Blog (1)
Hybrid Blogging (1)
Branding (1)
Year In Review (1)
HybridBlogs (1)
Sonic Marketing (1)
Testimonial (1)
All In One (1)
Images (1)
Facebook (1)
Services (1)
Google Adwords (1)
PCI Compliant (1)
Email Campaigns (1)
Trade Shows (1)
Social Networking (1)
Before And After (1)
Ownership (1)
Upgrades (1)
Smart Sites (1)
Link Building (1)
Website Development (1)
Virteom Web Development (1)
Lead Generation Landing Pages (1)
Account Managers (1)
Twitter Polls (1)
Twitter Ads (1)
Search Engine Optimization (1)
Bing Ads (1)
Yahoo Ads (1)
Linkedin (1)
Twitter (1)
Online Presence (1)
SSL (1)
HTTPS (1)
Web Trends (1)
Conversion (1)
Free Consultation (1)
+ Show More
Categories
Marketing (18)
Website Launches (10)
SEO (8)
Marketing101 (7)
Online Marketing (6)
Content (5)
Digital Marketing (4)
Virteom (4)
(4)
General (4)
Blogging (4)
Social Media (3)
Launches (3)
Web Development (3)
Online Advertising (3)
Content Marketing (3)
Content Creation (3)
Websites (2)
Advertising (2)
Social Media Marketing (2)
Lead Generation (2)
Landing Pages (2)
Google Ads (2)
Discovery (2)
Think Tank (2)
Website (2)
SaaS (1)
Web Performance (1)
Social Media Ads (1)
Google AdWords (1)
Marketing Automation (1)
Tips And Tricks (1)
AdWords (1)
ECommerce (1)
Paid Ads (1)
PPC (1)
Video Marketing (1)
WebsiteTrends (1)
Maintenance (1)
Website Maintenance (1)
BuyerPersonas (1)
Blog (1)
Hybrid Blogging (1)
Branding (1)
Year In Review (1)
HybridBlogs (1)
Sonic Marketing (1)
Testimonial (1)
All In One (1)
Images (1)
Facebook (1)
Services (1)
Google Adwords (1)
PCI Compliant (1)
Email Campaigns (1)
Trade Shows (1)
Social Networking (1)
Before And After (1)
Ownership (1)
Upgrades (1)
Smart Sites (1)
Link Building (1)
Website Development (1)
Virteom Web Development (1)
Lead Generation Landing Pages (1)
Account Managers (1)
Twitter Polls (1)
Twitter Ads (1)
Search Engine Optimization (1)
Bing Ads (1)
Yahoo Ads (1)
Linkedin (1)
Twitter (1)
Online Presence (1)
SSL (1)
HTTPS (1)
Web Trends (1)
Conversion (1)
Free Consultation (1)
+ Show More