Blog - Month: November 2016
Month: November 2016
Thinking of separating your blog from your website? Think again...
Blogging has become an essential marketing strategy in the business world. Creating your own content not only sets you apart from your competitors, but also helps your customers in a big way – giving them the best tips and tricks to solve their problems and answer their questions. The big question for many small to mid-sized businesses has become, “where do I put my blog?” When you put your blog on an external site, your blog page URL will be a subdomain, shown as www.blog.mysite.com. Keeping your blog on your own website will keep your blog page as a subdirectory, listed as www.mysite.com/blog. Some businesses are turning to external blogging sites like Hubspot, thinking that moving the blog externally will increase reads and traffic. However, moving your blog to an external site isn’t the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways: INCREASE YOUR WEBSITE TRAFFIC Let’s say that an individual was Googling the year’s “best wedding dress trends.” Most of the time, the page that user will click on will be a blog page. If you’re a wedding dress company and that user clicks on your blog, you have a great opportunity to funnel that user to other pages on your website. If that user clicked on a blog on an external site, this funneling won’t work as well. Backlinks from other web
