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The big question for many small to mid-sized businesses has become, where do I put my blog? However, moving your blog to an external site isnt the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways.
There is a heavy emphasis on using SEO to improve our search engine rankings increase our website traffic, but there is an element that is often overlooked -emotion.
We are thrilled to announce another website launch - the redesign of one of Northeast Ohio's respected financial advisory firms - Lineweaver Financial.
At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads