Blog - Month: June 2018
Month: June 2018
Virteom Launches Brolex Builders
Virteom Launches Brolex Builders and Findlay Roofers! Virteom is excited to announce the launch of two new websites: Brolex Builders and Findlay Roofers. Brolex Builders is a roofing and general contracting company located in Findlay, OH. Their roofing business, Findlay Roofers, services all of Northern and Central Ohio. Virteom was brought on to help establish a better presence online for both of these companies. We begun our relationship as we encourage all, through discovery: cross analysis, persona development and site mapping. Through our discovery process we were able to put together a guided strategy to allow their website to connect better with their customers on a more personal level -- ultimately compelling them to convert. Findlay Roofers started as a one-page scrollable website. We encouraged this buisness owner to spread his content across many pages, giving users ample opportunity to land on their website. Visit Brolex's Live Site | Visit Findlay Roofers Live Site Why We Love These Sites These websites represent different segments of the client’s business. The owner of Brolex Builders wanted to distinguish Brolex Builders as a general contracting company, and Findlay Roofers as the roofing company. Each company should be contacted for the type of work they offer. We were able to clearly lay out what type of work each company offers on the homepages, service menus, and sub-menus. Visitors have a clear path on these services a
Why do I need Buyer Personas?
When you're building a business, it's imperative that you know who your target audience is. In order to develop your marketing campaign and even design your website, you need to understand the people that would have interest in your product or service. This will help you better market to and interact with them. A great way to figure out this information is through identifying buyer personas. Each buyer has a persona which is based on specifics needs, emotions and demographics. These buyer types will have a personality that can direct your online market strategy to help facilitate the production of leads and conversions through your website. Why take the time to identify your company's buyer personas? Because it helps identify the objectives, problems, and questions your potential customers may have when visiting your website. Thus, providing a clear and direct path for them to take when visiting your site. It also helps you map out what their steps of engagement may look like. How will my business benefit from Persona Development? Buyer Personas Help You Come Up With a Marketing Plan When you know who your buyers are, you can come up with a marketing campaign that will get results. You will be able to effectively build marketing strategies, email marketing campaigns and nurturing campaigns since you know exactly who you're talking to. According to the Nielsen Norman Group, most website visitors only stick around for less than 59 seconds. If
