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Month: September 2017

Your Website is at Risk

By Virteom
September 07, 2017 Category: SSL, HTTPS

If youre running a website or online company, you probably already know the importance of things like SEO. You know that you need keywords, that you need a great landing page, that you need social media profiles and ways for visitors to easily contact you. But, did you know that you may be overlooking one of the most powerful tools you need? If your website does not have a Secure Socket Layer (SSL) or Hypertext Transfer Protocol Secure (HTTPS) certification, then you could be losing out on many customers. Youre at risk for losing traffic, potential leads and your ranking on search engines. who needs a ssl or https site? In October 2017, Google will begin to mark websites who collect information on the web with a not secure warning if they do not have a SSL certification. Additionally, if you search the web in incognito mode, all sites will be marked as not secure. Before now, only websites that collected credit card information were required to have this type of protection, but it

Creating an A+ Blog that Ranks High and Provides Value

By Admin
September 05, 2017 Category: Blogging, Marketing, SEO, Content

With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify

Category: Paid Ads

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

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