Blog - Month: September 2017
Month: September 2017
Your Website is at Risk
If you’re running a website or online company, you probably already know the importance of things like SEO. You know that you need keywords, that you need a great landing page, that you need social media profiles and ways for visitors to easily contact you. But, did you know that you may be overlooking one of the most powerful tools you need? If your website does not have a Secure Socket Layer (SSL) or Hypertext Transfer Protocol Secure (HTTPS) certification, then you could be losing out on many customers. You’re at risk for losing traffic, potential leads and your ranking on search engines. who needs a ssl or https site? In October 2017, Google will begin to mark websites who collect information on the web with a "not secure" warning if they do not have a SSL certification. Additionally, if you search the web in incognito mode, all sites will be marked as "not secure". Before now, only websites that collected credit card information were required to have this type of protection, but it is more important now than ever to keep cyber attacks at bay. This new security will put you at ease when filling out even the most simple "Contact Us" form. The Importance of SSL and HTTPS If you’ve spent much time online, you may have noticed the “secure” notation that shows up in your browser beside web addresses with an HTTPS address. This secure connection helps protect sensitive information – like credit card numbe
Creating an A+ Blog that Ranks High and Provides Value
With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isn’t that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify common questions. Survey your audience through email and social media platforms. Simply ask a question on a social media post and listen to the replies. Study your audience to know the problems they face. Package Content Beautifully Magazines shout it. Hollywood drives it. The Jones’ promote it. While the cultural focus on looks may irritate us, reality dictates that appearance matters. Your blog is no exception. An attractive blog gets attention, and it’s
