Are Original Photos Better Than Stock Images?

It's crucial for the images on your website to match your branding guidelines. The last thing any company wants is a stock image with a watermark running through it. But which option is better for you: original photos or stock images? 

Pulling Your Website Images from Google

We can't offer you legal advice, but we can tell you that if you choose to randomly swipe an image from the internet without paying for it, there's a good chance you can run into some legal troubles. 

It's best to stay away from this type of image gathering to avoid certain legalities, cease and desist letters, and even nasty phone calls from frustrated image owners. Original photos are always better. 

Original Photography to Represent Your Company

So when we talk about original photos for your company's website, we mean images taken by either a professional you've hired or someone that is a part of your team.

However, something to be aware of is that regardless of who is taking your photos, you want to make sure they understand the basics of photography. Photography involves many factors, and if you don't have the correct depth of field or forget to focus the camera, the photo will not look professional, and your clients will notice. 

If you want to go ahead with the original photo idea, it would be best to hire a professional photographer and let them handle all the technical aspects. Having authentic images representing your brand online will ensure that you have nothing to worry about.

Should You Use Stock Images on Your Website?

Sometimes, original photography isn't possible, we understand that. However, it is important to always remember that most stock images are available to the general public. Therefore, clients might notice stock images on your website that they have seen elsewhere before. 

It also helps to consider your audience. Maybe your target audience is predominantly young people. If that's the case, stock images of older adults in offices will likely not resonate with them and could make them leave your site as quickly as they arrive. With original photos that better represent your target audience, it will be easier to convert them to raving fans of your company and make them customers for life!

Learn More About Professionals Business Photos 

All in all, professional, original photos are the best option to post throughout your company website. Contact our team today to learn more and let us help you determine the best route for your website photos!