Is Email Marketing a Dirty Word?

Email marketing is one of the biggest marketing challenges due to the overload of emails we get daily.

Some so-called experts recommend daily emails, adding in an emoji or two alongside company logos and over friendly messages on the subject line. At Virteom, we have enough experience in digital marketing to know that this is the worst approach you could possibly make. These are the emails that are either destined for the spam folder or cause receivers to unsubscribe. 

In reality, you’re unlikely to reach strangers with an email marketing campaign. Your current client base, however, is the best audience for your email, and the most likely to be receptive.

In business, 80 percent of your customers are return customers, so why chase the other 20 percent? 

Email campaigns that offer personal value or take your customers on a buyers journey, are most likely to successfully reach your customers. For example, sending out a coupon for an oil change, or reminding them its time for service, shows personal value for your customers. 

If you want to know more about email marketing, we can help guide your email campaigns to successfully attract leads, not send them to a competitor.