With the trades comes a ton of competition and a lot of noise. When marketing with businesses, the first thing to consider is to cut through that noise!
To stay ahead of the game with the trades, the best thing is to pump out content. But try to focus on one single thing vs. multiple items at once. Find something outstanding, and roll with it. Pick that one thing you’re good at and go an inch wide and a mile deep.
Focusing on that one service area can help you market your product when dealing with the trades. It’ll also help you stay profitable in the long run. You can not expect to drown out your competition with a ton of content - you need to focus on the right content and pump that content out religiously.
Content that focuses on your trade creates tangible, personal media that can broadcast your talents to the internet and garner your desired clients. Your clientele will see you as a professional industry worker with standards out of this world.
Now is the time to invest in digital marketing. Your clientele will be able to get a hold of you through organic and professional mediums that will give you the upper hand when dealing with the trades.
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