When Grace + Beauty Med Spa came to Virteom for a new website towards the end of 2020, they had one main goal in mind: to educate their patients on ways to enhance their natural beauty. They had tried to achieve their website dreams with Wix and WordPress in the past, but it was time to create something that truly spoke to their patients in an honest, educational, and trustworthy way.
The goal wasn’t to create a website to sell their patients on their services. The goal was to educate and truly highlight the personalized experience they offer while putting patient needs first and building lasting relationships.
As with all website development projects with Virteom, the Grace + Beauty team started with a Discovery Booster. This was their opportunity to train our team on their brand, website goals, key differentiator, who they serve & what they offer patients.
The next step in Grace + Beauty’s journey with Virteom was their Content Creation Booster. Simply put, this booster gave them an opportunity to connect with their current & future patients right on their website pages through video content marketing. This was exactly what they were looking for because it provided the perfect platform to educate and start building connections with website visitors.
Virteom interviewed various members of the Grace + Beauty team for all pages of their website, including the homepage, about us page, and individual pages for each of their many non-surgical aesthetic treatments. Virteom was then able to extract the key information and translate it into written content for each website page; sprinkled with keywords to help their website pages rank in Google’s search index.
This process not only helped Grace + Beauty accomplish their website goals, but it also took very little time from their team. This made it possible for Virteom to create a gorgeous website, with rich content while the team at Grace + Beauty continued to focus on providing honest, exceptional care to their patients.
With the Discovery and Content Creation Boosters complete. Virteom had everything we needed to create a new website that would bring Grace + Beauty’s vision to life! The client was able to choose from a selection of hand-picked website templates that fit their brand and content goals. When the website launched, in just under 5 months from the time they began their Website Development journey with us, they were incredibly happy with the results.
They were so happy in fact that they are now continuing their video marketing with Virteom’s All-In-One Lead Generation Booster. A marketing program that will help boost them lightyears ahead of the competition! With Google Ads, content videos, weekly blogs, and social media posts, the team at Grace + Beauty will be able to continuously educate their patients and potential patients across various platforms with minimal time commitment on their end. A 1-hour video shoot every 2 months will set them up for lead generating success, all while allowing them to focus on the work that matters most - their patients’ aesthetic goals and happiness!
Whether you’re looking for a new website, lead generation services, or anything in between, Virteom is here to help! Contact us today to start your journey.