The Most Important Part of a Website

The Most Important Part of a Website

Content for Lead Generation and Brand Awareness

You may be asking yourself: what is the most important part of a website? Is it the stuff you sell? The pictures and videos you share? The story you tell? News flash! It's all of these things. 

Do you know what all of these things have in common? Rich, authentic, and engaging content! This means your content is specifically designed to keep your target audience engaged and provides a real look into what it's like working with your company while also making sure you're providing valuable information sprinkled with keywords so that your website ranks in Google's search index. 

Sound Like a Lot of Work? Have No Fear! 

As a busy industry expert and leader in your company, you may find writing this type of content to be tedious and very time-consuming. 

At Virteom, we've created a one-of-a-kind process that allows us to share your story with the world through words, images, and video. We make it easy to create all the rich content your website needs, but with only a fraction of the time, it would take you to write it all up yourself. Let's face it, you're an expert in your company, but not necessarily a writer. 

Writing Website Content That Speaks to Your Customers

Our Content Booster is designed to make it easy for you to express the passion you have for what you do through a simple video interview session with our team. You'll join us for a 1-2 hour session where we record casual, comfortable conversations about your products, services, and mission. Then our team will professionally edit the videos and transcribe the content to fill your website pages with not only words, but valuable content marketing videos too! 

This process allows you to tell your story while allowing us to create content that will tug on the heartstrings of visitors, build trust, and engage your buyers like never before! 

Why Rich Content and Keywords Matter

SEO: Search Engine Optimization. We've all heard of this concept, but do you know what it means when it comes to your website content? You want to be found in Google's search engine results, simple right? Well, how do you do that? By filling your website with valuable content that keeps your visitors engaged. 

Today, digital marketing and lead generation are all about getting Google to like you and rank your website higher in their search engine results. Our content creation process specifically targets the keywords necessary to make that happen. The longer visitors spend on your website reading your content and watching your videos; the more Google will "like" you! 

Google equates time spent on a website page with the value your content provides. See where we're going here? It all comes together and makes sense, so why not make it easy? 

Learn More About Our Content Creation Service Today

Virteom makes it easy and affordable to create website content that works! Contact us today to learn more and get started on your content creation journey! 
 

Loading Form...
Posted By Virteom in Marketing

Related Posts

Local Lead Generation Experts

Can Your Customers Find Your Business in a Local Search? If your business serves your local area, then it is essential for all of your online platforms to have consistent information. Nothing is more frustrating to a potential customer than searching for a product or service, only to be left confused by the mismatch info across your channels.  For example, if someone is interested in your business, but they see your hours vary from your website to your Facebook channel to your Google My Business, they might think you don't have your stuff together and move on to the next company.  Not only can the incongruity of information be a hassle, just imagine if your address was wrong on one or more of these platforms and the customer is driving around, lost, confused, and frustrated. There's little chance they'll give you a second chance.  This is why consistency is key across all of your online platforms! How Can Virteom Help? The Local Search Booster The Local

May 10, 2021 Posted By Virteom

How to Rank Number One on Google

Every small business owner has the dream of ranking number one in their industry. They work non-stop to perfect their business, but what they really need is a specialist. We have never met a single business owner who has the time to market their company in a way that can allow them to achieve this goal. That is where Virteom comes in! "The best marketing firm in Cleveland, if not the country!" Today, we are joined by Keith, the founder, and owner of Above All Equipment Sales. Above All is a Cleveland-based aerial lift dealer specializing in used scissor lifts, telehandlers, and boom lifts. Though this company is native to Cleveland, they sell their equipment all over the United States to manufacturing facilities, construction companies, and even schools who are in need of affordable and reliable aerial lifts.  Keith, like all business owners, wanted his company to be the best, most reliable, most trustworthy brand in used equipment sales. But with a service range of literally

Mar 11, 2021 Posted By Virteom

Lead Generating Website Design

Web Development Booster Build a Smart Website, Grow Your Business These days, web is everything. People discover you online first and make decisions from your web presence, which is why your business website needs to do more than inform. What is a Smart Website? A smart site puts you ahead of the competition by telling stories, converting leads through form integration, incorporating the latest in web trends, using valuable content, interacting with the end-user, being mobile responsive, and more. Why Choose Website Design and Development with Virteom? We take a unique approach to building and designing websites. We focus on your customers as the centerpiece of your site. They are the ones who will be using your website to determine if you are the business for them, so it is important to speak to them! Web Development Process Discovery  Discovery is an essential component in building a great and valuable website. This is when our team meets with your team so we

Jan 26, 2021 Posted By Virteom

Most Recent

Convenient and Affordable Digital Marketing

Posted By Virteom
July 26, 2021 Category: Testimonials

Are you looking to grow your business and gain more customers, but you don't have the time, or you don't even know where to start? Virteom can

Grow Sales Through Video Marketing and Website Content Creation

Posted By Virteom
July 12, 2021 Category: Testimonials

Generate leads and grow sales with affordable video and content

The Most Important Part of a Website

Posted By Virteom
June 22, 2021 Category: Marketing

What is the most essential part of your website? The content! Rich, authentic, and engaging content geared towards educating your customers and telling your story as it relates to them. Virteom's Content Booster includes organic written content and engaging videos to help tell the world who you