The Most Important Part of a Website

The Most Important Part of a Website

Content for Lead Generation and Brand Awareness

You may be asking yourself: what is the most important part of a website? Is it the stuff you sell? The pictures and videos you share? The story you tell? News flash! It's all of these things. 

Do you know what all of these things have in common? Rich, authentic, and engaging content! This means your content is specifically designed to keep your target audience engaged and provides a real look into what it's like working with your company while also making sure you're providing valuable information sprinkled with keywords so that your website ranks in Google's search index. 

Sound Like a Lot of Work? Have No Fear! 

As a busy industry expert and leader in your company, you may find writing this type of content to be tedious and very time-consuming. 

At Virteom, we've created a one-of-a-kind process that allows us to share your story with the world through words, images, and video. We make it easy to create all the rich content your website needs, but with only a fraction of the time, it would take you to write it all up yourself. Let's face it, you're an expert in your company, but not necessarily a writer. 

Writing Website Content That Speaks to Your Customers

Our Content Booster is designed to make it easy for you to express the passion you have for what you do through a simple video interview session with our team. You'll join us for a 1-2 hour session where we record casual, comfortable conversations about your products, services, and mission. Then our team will professionally edit the videos and transcribe the content to fill your website pages with not only words, but valuable content marketing videos too! 

This process allows you to tell your story while allowing us to create content that will tug on the heartstrings of visitors, build trust, and engage your buyers like never before! 

Why Rich Content and Keywords Matter

SEO: Search Engine Optimization. We've all heard of this concept, but do you know what it means when it comes to your website content? You want to be found in Google's search engine results, simple right? Well, how do you do that? By filling your website with valuable content that keeps your visitors engaged. 

Today, digital marketing and lead generation are all about getting Google to like you and rank your website higher in their search engine results. Our content creation process specifically targets the keywords necessary to make that happen. The longer visitors spend on your website reading your content and watching your videos; the more Google will "like" you! 

Google equates time spent on a website page with the value your content provides. See where we're going here? It all comes together and makes sense, so why not make it easy? 

Learn More About Our Content Creation Service Today

Virteom makes it easy and affordable to create website content that works! Contact us today to learn more and get started on your content creation journey! 

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Posted By Virteom in Marketing

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