What Are Cookies? Do I Need Them On My Website?

What Are Cookies? Do I Need Them On My Website?

Unfortunately, we aren’t talking about actual delicious cookies that your grandmother or aunt makes every Christmas. This time we’re discussing essential digital cookies that we see from time to time pop up on our smartphones, tablets, and personal computers. 

Cookies Explained

Cookies are small chunks of data - like your username and password - that inform a computer about who you are as you use a network. HTTP cookies are used to identify specific users and to improve web browsing.

Browser cookies enable a site to provide a personalized experience to users by storing little pieces of information.

In the absence of cookies, you would need to enter preferences such as your preferred language, currency, and authentication. You are not a robot every time you visit a new webpage. 

Do You Need Them On Your Personal Or Business Website? 

This question depends on the programs and apps you are using within your very own website. If you’re using Facebook ads, you have cookies on your website. If you are using Google Analytics, then your website has cookies. Cookies themselves are not necessarily evil. The reality of the situation is that you do not know anyone entering and exiting your website, so use caution when utilizing cookies on your website. 

Discover More About Cookies And Upgrading Your Website

The Dan & Andy Show is dedicated to bringing you quality, industry-professional information on marketing and business. Click here to learn more. 
 

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