Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue.

Here are some great reasons to hire someone else to write your content:

You Do Not Have Time to write content

As a business owner, your calendar, schedule and to-do list are likely maxed out. Adding content writing to your to-do list will only stress you out and leave you less time to get everything else done. But, content is vital to any business to engage with your target audience, increase conversions and communicate about your company effectively.

You Lack Content writing Skills

Expressing your thoughts with proper spelling and grammar is the foundation of writing. But, so much more goes into content creation. To publish quality content, you need to have knowledge of the following:

• Grammar, spelling and punctuation.
• Search engine optimization (SEO) best practices.
• Persuasive writing techniques.
• A variety of content lengths and formats.
• Search engine algorithm changes.

You Are Overwhelmed

A glance at your website’s site map reveals the amount of content needed to launch your site. Even the best multi-taskers grow faint from the reality. To thrive in this environment, you need the following:

• Content filled with the right words.
• Perspective to write easy-to-understand, jargon-free copy.
• Fresh website, blog, email and social media content that you can regularly update
• Vision on how content fits your business strategy.
• The ability to analyze current content.

The Copywriter Solution

Copywriters or content writers create content for company websites, blogs, landing pages and more. These professionals take your information and ideas and spin text to meet your needs, saving you time and money. They also have the know-how of digital content best practices.

So, you get high-quality content without the burden or stress of writing it yourself and still retain control over what gets published. Ask for a rewrite, make minor tweaks, or stamp it with your approval. You get the final say and get to launch your website sooner.

Copywriter alternatives:

If hiring a copy writer is not in the cards, then we have some other suggestions!

♦ Video Interviews

If you're struggling putting your thoughts into written word, Virteom offers a video interview service to collect content. What is a video interview? Essentially, you will come into our offices (or schedule a virtural video call) for an hour or two, and we will ask you the common questions your customers are looking for answers to on each one of the pages in your site map. Your interview will be transcribed into text that is SEO friendly, and - taking it a step further - we can embed the video interview on that page! After all, video marketing is all the rage now. 

♦ Voice Interviews to content

Don't want to get in front of the camera? The same idea behind video interviews comes to voice interviews. We'll sit down with you for an hour or two and conduct an interview to determine what should be on each page in your sitemap. We'll transcribe our interview into content for your webpage, and you will be able to review and fill in any blanks. 

♦ Swallow the hard truth that you need to write the content yourself

If none of the options listed above will work for your situation, then it's time to bite the bullet and accept that your website content is your responsibility. Which isn't so bad, if you think about it — who better to tell your website visitors about your Company / Business / Organization than you! You're the expert, after all. 

While the sitemap may look intimidating at first, if you take it one page at a time you'll have a full site after no time!

Check out the 11 Questions to Ask When Getting Ready to Write Valuable Website Content here.

If content is holding back the launch of your website, contact Virteom today. We can get you connected to the resources you need to create great content so you can get your website online at the speed of light.