By Olivia Justice
April 30, 2018 Category: Marketing

We know why you arent marketing: youre running a business. The problem is your business still needs to market, because marketing wont happen by itself.

By Olivia Justice
April 05, 2018 Category: Tips, Marketing

Videos hold human attention longer than our usual eight second span. Video marketing interactively engages your audience, raises brand awareness prompts lead generation.

By Virteom
January 09, 2018 Category: Tips, Marketing

Sometimes, the most valuable things cannot be measured. Gone are the days of a brands marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as its based on assumptions. As our CEO Dan Carbone once put it, Its really just guessing and testing. However, the secret to success here can be simplified; Think Like Your Customer. Many businesses know that this is easier said than done, but once you have it down, everything falls into place. Many companies put a lot of resources into finding out their target market, the ideal customer. Some companies, dont put a focus on determining their buyer personas at all. Whether you have or have not pinpointed who your true audience is, understand that knowing who they are and how they behave is half of the battle. You have to put resources diligent effort into understanding who the people are that you will truly help with your business. Once you know who your buyers are, the rest flows naturally,

By Olivia Justice
December 26, 2017 Category: Tips, Marketing

Link building is an important aspect of SEO Marketing. If you haven't employed SEO Marketing in your SEO campaigns this article will allow you to understand how to use these strategies to your benefit.

By Virteom
December 19, 2017 Category: Advertising, Tips, Marketing

Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks

By Virteom
December 05, 2017 Category: Tips, Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

By Virteom
October 24, 2017 Category: Tips, Content, Marketing

Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the

By Jacqui Vocaire
October 03, 2017 Category: Tips, Marketing

Over the past few years, a new trend has been gaining steam online: chatbots. Theyre a type of artificial intelligence that can hold conversations with people in a realistic and human-like manner. In 2016, chatbots seemed to explode onto the scene as a new interactive marketing and customer service tool and this year, theyre only growing as new uses and environments start cropping up.. how are chatbots used? Typically, business chatbots have been used in a customer service capacity when you visit a website, a chatbot in the corner will pop up and ask you if you have any questions. This type of user engagement has worked well in the past, especially as it helps users save what can be a significant amount of time waiting for a customer service representative to become available simply to answer a routine question. But now, chatbots are moving into an even more personalized realm conducting routine activities for their users, from paying bills to scheduling meetings to ordering online. For

By Jacqui Vocaire
September 05, 2017 Category: Marketing, Tips, Content

With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify

By Admin
June 21, 2017 Category: Tips, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection